OOH Connect and HCN Partner to Expand Programmatic and Direct Demand for Hotel Room Tablet Screens

New partnership unlocks advertising opportunities in premium hospitality environments

Apr. 3, 2026 at 4:07am

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A photorealistic studio still-life photograph featuring a sleek, modern tablet device resting on a clean, monochromatic background, with dramatic lighting and shadows to represent the abstract concept of digital advertising and commerce in the hospitality industry.A premium tablet device showcases the new partnership between OOH Connect and HCN, unlocking high-impact advertising opportunities for brands within hotel rooms.NYC Today

OOH Connect, LLC, a digital out-of-home (DOOH) demand platform, has announced a strategic partnership with Hotel Communication Network (HCN), the leading provider of in-room hotel tablets and commerce media networks. Through this deal, OOH Connect will serve as the exclusive partner responsible for driving both direct and programmatic advertising demand across HCN's hotel-based commerce media network, providing brands and agencies access to high-impact hospitality environments.

Why it matters

This partnership reflects the continued growth of place-based digital media and programmatic DOOH, as advertisers increasingly seek contextually relevant environments to reach consumers outside the home. By combining HCN's high-quality hospitality footprint with OOH Connect's demand infrastructure and industry relationships, the deal creates a powerful new opportunity for brands looking to engage travelers during key moments of their journey.

The details

Under the partnership, OOH Connect will lead direct brand and agency demand sales across the HCN network, and programmatic DOOH activation will be enabled through leading DSPs and programmatic platforms. Brands will gain access to high-value traveler audiences inside hotel rooms across major markets when they are more likely to try new products and services. HCN's in-room tablet platform provides hotels with guest services, local recommendations, hotel communication tools, and curated content while simultaneously offering brands a premium media channel to reach travelers with full commerce capabilities.

  • The partnership was announced on April 3, 2026.

The players

OOH Connect, LLC

A next-generation DOOH demand and commercialization platform focused on unlocking advertising demand for digital screens across retail, hospitality, and place-based media environments.

Hotel Communication Network (HCN)

The hospitality industry's leading provider of in-room guest engagement and monetization platforms, operating the largest global network of smart hotel tablets and mobile solutions.

Hector Gonzalez

Founder and CEO of OOH Connect.

Kevin Bidner

Founder and CEO of HCN.

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What they’re saying

“Hospitality environments offer a uniquely powerful moment to connect with consumers. Through our partnership with HCN, we are unlocking new demand opportunities for advertisers looking to reach travelers in a premium, brand-safe environment. Our role is to bring scalable demand, programmatic access, and strategic brand partnerships that maximize the value of HCN's network.”

— Hector Gonzalez, Founder and CEO of OOH Connect

“We're excited to partner with OOH Connect to expand the commercialization of our network. OOH Connect brings deep expertise in the DOOH ecosystem and strong relationships across agencies and programmatic platforms that will help unlock the full advertising potential of our hospitality commerce media network.”

— Kevin Bidner, Founder and CEO of HCN

What’s next

The partnership is expected to unlock new revenue opportunities for HCN and provide brands and agencies with increased access to high-value traveler audiences through HCN's hotel-based commerce media network.

The takeaway

This partnership highlights the growing importance of place-based digital media and programmatic DOOH as advertisers seek to reach consumers in contextually relevant environments outside the home. By combining HCN's hospitality footprint with OOH Connect's demand infrastructure, the deal creates a powerful new opportunity for brands to engage travelers during key moments of their journey.