Baccarat Appoints Thais Roda as North America CEO

Luxury crystal brand taps seasoned executive to drive growth, client engagement, and brand visibility across the region.

Apr. 3, 2026 at 6:37pm

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A high-end, photorealistic studio still-life photograph featuring a single, elegant Baccarat crystal glass or decanter placed on a clean, monochromatic background, using dramatic lighting to showcase the refined craftsmanship and luxury of the brand.Baccarat's newly appointed North America CEO Thais Roda aims to elevate the brand's client experience and strengthen its presence across the region.NYC Today

Baccarat, the renowned French luxury crystal brand, has appointed Thais Roda as the new CEO of its North America operations. Roda, a veteran of the luxury and design industries, will be tasked with strengthening Baccarat's performance and desirability across retail and wholesale channels, deepening client engagement, and expanding the brand's visibility through partnerships and new initiatives.

Why it matters

North America is Baccarat's second-largest market after Japan, making Roda's appointment a key strategic move for the brand as it looks to reinforce its positioning and presence in the region. Roda's extensive experience in luxury operations and her track record of driving growth and profitability will be crucial as Baccarat continues to expand its crystal collections, hospitality offerings, and lifestyle products.

The details

In her new role, Roda will oversee efforts to strengthen the performance and desirability of Baccarat's crystal collections, deepen client engagement, and expand the brand's visibility through partnerships and extensions of the Baccarat universe, such as the Baccarat Hotel New York and the Baccarat Rouge 540 fragrance. Baccarat cited Roda's success at Liaigre, where she drove revenue growth, improved profitability, and streamlined operations across the U.S. market, as key factors in her appointment.

  • Roda assumed the role of CEO of Baccarat's North America operations on Wednesday, April 3, 2026.
  • Roda succeeds Adam Banfield, who held the position for nearly three years.

The players

Thais Roda

The newly appointed CEO of Baccarat's North America operations, bringing extensive experience in the luxury and design industries, including leadership roles at Liaigre, Marithé + François Girbaud, and Pronovias.

Arnaud Gestin

Baccarat's global chief revenue officer, to whom Roda will report in her new role.

Laurence Nicolas

The global CEO of Baccarat, who cited Roda's 'extensive knowledge of the luxury and design industries, combined with her strong operational expertise and proven leadership' as key factors in her appointment.

Adam Banfield

The previous CEO of Baccarat's North America operations, who held the position for nearly three years before Roda's appointment.

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What they’re saying

“Thais Roda brings extensive knowledge of the luxury and design industries, combined with her strong operational expertise and proven leadership. Her appointment will help reinforce the brand's positioning and presence in North America.”

— Laurence Nicolas, Global CEO of Baccarat

“I aim to elevate the client experience, strengthen the brand's presence, and reinforce the strategic pillars that have made Baccarat an enduring symbol of French luxury.”

— Thais Roda

What’s next

Baccarat is planning a renovation of its boutique at the Baccarat Hotel New York this summer as part of its continued investment in the North American market. The company is also expanding its hospitality offerings, with new Baccarat hotels planned for Rome and Florence, as well as the recently announced Baccarat Residences in Abu Dhabi.

The takeaway

Thais Roda's appointment as CEO of Baccarat's North America operations underscores the brand's commitment to strengthening its presence and desirability in this key market. Her extensive experience in luxury and design, combined with her proven track record of driving growth and profitability, positions her well to elevate the Baccarat brand and deepen its connection with clients across the region.