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Suzy Launches Decision Engine to Turn Marketing Intelligence Into Action
New enterprise platform aims to close the gap between what brands know and what they actually do about it.
Apr. 2, 2026 at 1:08pm
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Suzy, a leading market research and consumer intelligence platform, has announced the launch of its new 'Decision Engine' - an enterprise-focused product designed to transform fragmented marketing data into actionable insights that can be implemented across an entire organization. The platform promises to help brands make more confident, data-driven decisions by synthesizing intelligence from multiple sources into a single source of truth.
Why it matters
The launch of Suzy's Decision Engine comes at a critical time for enterprise marketing teams, who are struggling to turn the wealth of data and intelligence they have access to into tangible business impact. Research shows that less than half of business decisions are currently based on quantitative analysis, and marketing ROI has lagged despite increased investment, suggesting a disconnect between insights and action. Suzy's new platform aims to bridge this gap and help brands unlock the full value of their consumer data.
The details
The Decision Engine is built around three core capabilities - Focus, Prove, and Activate. Focus helps teams identify the most important signals from the noise of disparate data sources. Prove turns research and insights into a centralized, queryable resource that can compound over time. And Activate translates intelligence into tailored outputs for key stakeholders like the CMO, media buyer, and creative director, ensuring the entire organization is aligned. Underpinning it all is Suzy's access to real consumer sentiment, which the company says is the foundation for building trust in the platform's recommendations.
- Suzy was founded in 2018 by CEO Matt Britton, who had a vision to build a 'decision engine' to help businesses make more confident, data-driven choices.
- The company has spent the past 9 years guiding over 350 enterprise brands through strategic decisions, accumulating deep expertise and relationships.
- Suzy will host a live launch event for the Decision Engine on April 8, 2026.
The players
Suzy
A leading market research and consumer intelligence platform that has spent the past 9 years guiding over 350 enterprise brands through strategic decisions.
Matt Britton
The founder and CEO of Suzy, who is a published AI expert, bestselling author, and advertising industry veteran.
Bryan Silverman
The Chief Operating Officer of Suzy, who was previously the Chief of Staff under Founder and CEO Matt Britton.
What they’re saying
“Every CMO we talk to says some version of the same thing: we have more intelligence than we know what to do with. What we don't have is a way to turn it into a decision the whole organization can act on. The bottleneck was never data. It's the last mile from intelligence to impact. We named this company after a person nine years ago. At the time, it was a branding decision. Now it is the product.”
— Matt Britton, Founder and CEO, Suzy
“Our customers didn't just give us their trust—they gave us a window into how the best marketing organizations in the world think, decide, and act. They kept telling us: the research is great, but what we really need is help making the decision. So that's what we built.”
— Matt Britton, Founder and CEO, Suzy
What’s next
Suzy will host a live launch event for the Decision Engine on Wednesday, April 8, featuring a full platform walkthrough and a conversation with CEO Matt Britton on the decision engine category.
The takeaway
Suzy's new Decision Engine represents a significant step forward in helping enterprise marketing teams bridge the gap between the wealth of consumer data and intelligence they have access to, and their ability to translate that into tangible business impact. By providing a centralized platform to synthesize insights, make decisions, and align the entire organization, Suzy aims to help brands unlock the full value of their consumer data and drive more confident, data-driven strategies.
