One Times Square Unveils New Visitor Experiences

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One Times Square, the historic building that hosts the famous New Year's Eve ball drop, has undergone a $550 million overhaul and is now open to the public with a variety of new visitor experiences. The centerpiece is a 19-story viewing deck offering panoramic views of Times Square and beyond. Visitors can also get up close with the New Year's Eve ball, participate in a 'crystal exchange' to take home a piece of the ball, and explore a colorful, candy-filled mockup of New York City.

Why it matters

The revamp of One Times Square transforms the building from a largely vacant structure used only for the annual ball drop into a year-round tourist destination. This helps drive foot traffic and economic activity in the heart of Times Square, which is a major commercial and entertainment hub in New York City.

The details

The new visitor experiences at One Times Square include a 360-degree wraparound viewing deck 19 stories above Times Square, allowing visitors to take in sweeping views of the bustling neighborhood and beyond. Visitors can also get an up-close look at the New Year's Eve ball, including the ability to remove a crystal from the 2026 ball and replace it with a 2027 crystal to take home. Additionally, there is an interactive 'i Candy in NYC' exhibit that lets visitors walk through a colorful mockup of the city and fill a bucket with themed candy.

• One Times Square underwent a $550 million overhaul by owner and operator Jamestown.
• The new visitor experiences opened to the public in April 2026.

What they’re saying

What’s next

Later this year, One Times Square will unveil a new 'crystal exchange' experience where visitors can remove a crystal from the 2026 New Year's Eve ball and replace it with a 2027 crystal to take home.