Oddity Investors Urged to Contact Law Firm After Class Action Lawsuit Filed

Bragar Eagel & Squire, P.C. announces lawsuit against ODDITY Tech Ltd. over alleged misleading statements about advertising costs

Apr. 2, 2026 at 10:33pm

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A photorealistic studio still life featuring a stack of financial documents, a calculator, and a pen arranged elegantly on a clean, white background, conceptually representing the abstract corporate strategy and financial risks facing technology companies.A stark studio still life captures the legal and financial risks facing technology companies when their business models are disrupted by algorithm changes from key advertising partners.NYC Today

Bragar Eagel & Squire, P.C., a national stockholder rights law firm, has filed a class action lawsuit against ODDITY Tech Ltd. (NASDAQ:ODD) on behalf of investors who purchased the company's securities between February 26, 2025 and February 24, 2026. The lawsuit alleges that ODDITY made materially false and misleading statements about its business, operations, and prospects, specifically regarding changes to its largest advertising partner's algorithm that significantly increased the company's customer acquisition costs.

Why it matters

This lawsuit highlights the potential risks and challenges facing technology companies that rely heavily on digital advertising revenue. The allegations suggest that unexpected changes to advertising algorithms can have a major impact on a company's financial performance and lead to significant losses for investors. The outcome of this case could set precedents around disclosure requirements for companies dealing with disruptive changes to their advertising partnerships.

The details

According to the lawsuit, ODDITY failed to disclose that changes to the algorithm of its largest advertising partner diverted the company's ads to lower quality auctions at abnormally high costs. This significantly increased ODDITY's customer acquisition costs and negatively impacted its business and financial prospects. The truth began to emerge on February 25, 2026, when ODDITY announced its Q4 2025 financial results and acknowledged the 'dislocation' in its advertising account that drove up new user acquisition costs.

  • The class period covers February 26, 2025 to February 24, 2026.
  • Investors have until May 11, 2026 to apply to be the lead plaintiff in the lawsuit.

The players

ODDITY Tech Ltd.

A technology company that was the target of the class action lawsuit filed by Bragar Eagel & Squire, P.C. over alleged misleading statements about its advertising costs.

Bragar Eagel & Squire, P.C.

A nationally recognized stockholder rights law firm that filed the class action lawsuit against ODDITY Tech Ltd.

Brandon Walker

A litigation partner at Bragar Eagel & Squire who is encouraging investors who suffered losses in ODDITY to contact him directly.

Melissa Fortunato

A partner at Bragar Eagel & Squire who is encouraging investors who suffered losses in ODDITY to contact her directly.

Oran Holtzman

The Chief Executive Officer of ODDITY Tech Ltd. who acknowledged the 'dislocation' in the company's advertising account that drove up costs.

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What they’re saying

“If you purchased or acquired Oddity securities between February 26, 2025 and February 24, 2026 and would like to discuss your legal rights, call Bragar Eagel & Squire partner Brandon Walker or Melissa Fortunato directly at (212) 355-4648.”

— Brandon Walker, Litigation Partner, Bragar Eagel & Squire

“we experienced a dislocation in our account with our largest advertising partner that we believe was driven by algorithm changes which diverted us to lower quality auctions at abnormally high costs”

— Oran Holtzman, CEO, ODDITY Tech Ltd.

What’s next

Investors have until May 11, 2026 to apply to the Court to be appointed as lead plaintiff in the lawsuit.

The takeaway

This case highlights the potential risks that technology companies face when their advertising partnerships and algorithms change unexpectedly, leading to significant increases in customer acquisition costs that can negatively impact their financial performance. Investors will be watching closely to see how this lawsuit unfolds and whether it sets new precedents around disclosure requirements in such situations.