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MRI-Simmons and TransUnion Expand Premium Audience Segments
Partnership brings new data offerings to TruAudience® Data Marketplace
Apr. 2, 2026 at 12:28pm
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MRI-Simmons, a leading provider of consumer insights and audience measurement, and TransUnion, a global information and insights company, have announced an expansion of their partnership to bring new premium audience segments to the TruAudience® Data Marketplace. This collaboration will provide marketers and advertisers with enhanced access to high-quality consumer data to power more effective targeting and personalization across their campaigns.
Why it matters
The expansion of this partnership between MRI-Simmons and TransUnion reflects the growing demand for advanced audience data and insights to drive successful marketing and advertising strategies. By combining their respective expertise and data assets, the companies are empowering brands to better understand and engage with their target consumers through more precise segmentation and personalization.
The details
The new premium audience segments available through the TruAudience® Data Marketplace will leverage MRI-Simmons' robust consumer insights and TransUnion's extensive data assets. Marketers will have access to a wide range of audience segments spanning demographics, psychographics, media consumption habits, purchase behaviors, and more. This enhanced data offering is designed to help brands optimize their advertising campaigns, improve customer experiences, and drive stronger business outcomes.
- The partnership expansion was announced on April 2, 2026.
The players
MRI-Simmons
A leading provider of consumer insights and audience measurement solutions.
TransUnion
A global information and insights company that provides data and analytics to businesses and consumers.
TruAudience® Data Marketplace
A data marketplace that offers a wide range of premium audience segments and insights to marketers and advertisers.
What they’re saying
“We are excited to expand our partnership with TransUnion and bring even more valuable audience data to the TruAudience® Data Marketplace. This collaboration will empower brands to better understand and engage with their target consumers, driving more effective marketing strategies and business outcomes.”
— Eliza Hahn, Chief Product Officer, MRI-Simmons
“By combining MRI-Simmons' deep consumer insights with TransUnion's extensive data assets, we are providing marketers with unparalleled access to premium audience segments. This will enable them to create more personalized and impactful campaigns that resonate with their target consumers.”
— Matt Spiegel, Executive Vice President, Marketing Solutions, TransUnion
The takeaway
This partnership expansion between MRI-Simmons and TransUnion underscores the growing importance of advanced audience data and insights in the marketing and advertising landscape. By leveraging their combined expertise and resources, the companies are empowering brands to better understand and engage with their target consumers, ultimately driving more effective and personalized campaigns.
