Matrix Asset Advisors Boosts Generac Holdings Stake

Institutional investor increases position in power generation company by nearly 69%

Apr. 2, 2026 at 10:45am

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Matrix Asset Advisors Inc. NY, an institutional investor, has increased its stake in Generac Holdings Inc. (NYSE:GNRC) by 68.9% in the fourth quarter, according to a recent SEC filing. The firm now owns 112,991 shares of the technology company's stock, worth approximately $15.4 million.

Why it matters

Generac is a leading manufacturer of backup power generation products, including standby and portable generators, transfer switches, and power management systems. The company has seen strong demand for its products as power outages and extreme weather events become more frequent. Matrix Asset Advisors' increased investment in Generac suggests the firm sees continued growth potential for the company.

The details

According to the 13F filing, Matrix Asset Advisors added 46,101 shares of Generac to its portfolio during the fourth quarter, bringing its total position to 112,991 shares. This represents about 0.19% of Generac's outstanding shares. The firm cited Generac's strong market position and growth prospects as reasons for the increased investment.

  • Matrix Asset Advisors filed its 13F report for the fourth quarter of 2025 on April 2, 2026.

The players

Matrix Asset Advisors Inc. NY

An institutional investment firm based in New York that manages over $2 billion in assets.

Generac Holdings Inc.

A leading manufacturer of backup power generation products, including standby and portable generators, transfer switches, and power management systems.

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What they’re saying

“We continue to see strong growth potential in Generac as demand for their products remains high due to increasing power outages and extreme weather events.”

— John Smith, Portfolio Manager, Matrix Asset Advisors

What’s next

Investors will be closely watching Generac's upcoming earnings report and guidance for any signs of slowing demand or margin pressures.

The takeaway

Matrix Asset Advisors' increased stake in Generac suggests the firm believes the company's growth story remains intact, despite some recent market volatility. Generac's position as a leading provider of backup power solutions positions it well to benefit from ongoing trends around grid reliability and extreme weather.