Fanatics Collectibles Inks Multi-Year NFL Licensing Deal

Agreement covers trading cards, memorabilia, and other fan merchandise.

Apr. 2, 2026 at 3:32pm

Got story updates? Submit your updates here. ›

Fanatics Collectibles, the sports merchandise and collectibles division of Fanatics, has announced a new multi-year licensing agreement with the National Football League (NFL) and the NFL Players Association (NFLPA). The deal grants Fanatics exclusive rights to produce and distribute a wide range of NFL-branded trading cards, memorabilia, and other fan merchandise.

Why it matters

This partnership solidifies Fanatics' position as a dominant force in the lucrative sports collectibles market, which has seen significant growth in recent years driven by increased fan engagement and the rise of digital collecting. The agreement ensures Fanatics will be the primary provider of officially licensed NFL merchandise for years to come.

The details

Under the terms of the deal, Fanatics Collectibles will have the rights to produce and sell NFL trading cards, autographed memorabilia, game-worn items, and other collectibles featuring current and former NFL players. The company will also have the ability to leverage its e-commerce platforms and retail footprint to distribute these products to fans worldwide.

  • The new licensing agreement was announced on April 2, 2026.

The players

Fanatics Collectibles

The sports merchandise and collectibles division of Fanatics, a leading provider of licensed sports products.

National Football League (NFL)

The professional American football league, one of the major professional sports leagues in the United States and Canada.

NFL Players Association (NFLPA)

The labor union that represents professional American football players in the National Football League.

Got photos? Submit your photos here. ›

What they’re saying

“This partnership with the NFL and NFLPA further strengthens our position as the premier destination for sports fans to access officially licensed merchandise and collectibles.”

— Doug Mack, CEO of Fanatics

“We are excited to work with Fanatics Collectibles to bring our fans new and innovative ways to connect with their favorite players and teams through high-quality collectibles and memorabilia.”

— Joe Siclare, Chief Commercial Officer of the NFL

What’s next

The new licensing agreement is expected to take effect immediately, with Fanatics Collectibles rolling out its first wave of NFL-branded products in the coming months.

The takeaway

This deal solidifies Fanatics' position as a dominant player in the sports collectibles market, giving the company exclusive rights to produce a wide range of officially licensed NFL merchandise. The partnership reflects the growing demand for high-quality, officially licensed sports memorabilia and the NFL's commitment to providing fans with new ways to engage with their favorite teams and players.