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Wacoal to Acquire Glamorise, Expanding Size-Inclusive Offerings and E-commerce
The acquisition will allow Wacoal to strengthen its U.S. business and expand direct-to-consumer capabilities.
Apr. 1, 2026 at 3:34pm
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Wacoal International Corp., the parent company of Wacoal America Inc., has agreed to acquire all of the issued and outstanding shares of Glamorise Foundations Inc., a New York-based women's innerwear company focused on e-commerce. The acquisition will allow Wacoal to enhance its product development capabilities in the larger band and cup size segment, build strong direct-to-consumer and e-commerce operations, and establish a highly profitable business platform.
Why it matters
The acquisition will enable Wacoal, a leading intimates brand in the U.S., to strengthen its position in the size-inclusive market and leverage Glamorise's expertise in digital marketing and e-commerce to drive further growth and profitability.
The details
Through the acquisition of Glamorise, Wacoal will be able to enhance its product development capabilities in the larger band and cup size segment, build strong direct-to-consumer and e-commerce capabilities, and establish a highly profitable business platform. By leveraging Glamorise's expertise in product development, digital marketing, and proprietary e-commerce operations, Wacoal aims to accelerate the expansion of its customer base and enhance brand awareness.
- The acquisition was announced on April 1, 2026.
The players
Wacoal International Corp.
The parent company of Wacoal America Inc., a leading intimates brand in the U.S.
Glamorise Foundations Inc.
A New York-based women's innerwear company focused on e-commerce, known for its exclusive technologies like the MagicLift wireless bra and the WonderWire bra.
Mitch Kauffman
The president and chief executive officer of Wacoal.
Jon Pundyk
The CEO of Glamorise Foundations.
What they’re saying
“We are proud and excited to welcome Glamorise to the Wacoal group. Both companies have long-shared visions for our brand and companies. Glamorise like Wacoal is driven by the desire to design and produce products that offer premium quality and superior fit while making women feel and look their confident best. This acquisition greatly enhances Wacoal's position and experience, in the digital commerce space and enables us to serve more women than ever before.”
— Mitch Kauffman, President and Chief Executive Officer of Wacoal
“Celebrating our 105-year legacy of size-inclusive innovation, Glamorize is proud to begin a new chapter by joining the Wacoal Group. This partnership unites our history of size-inclusivity with Wacoal's world-renowned technical excellence and dedication to meeting the unique needs of every woman. Together, we look forward to enhancing our consumers' lives in small but important ways every day.”
— Jon Pundyk, CEO of Glamorise Foundations
What’s next
The acquisition is expected to close in the coming months, subject to regulatory approvals and other customary closing conditions.
The takeaway
This acquisition strengthens Wacoal's position in the size-inclusive intimates market and allows the company to leverage Glamorise's e-commerce expertise to better serve a wider range of consumers and drive growth in the U.S. market.
