NFL Star Travis Kelce Partners with Tommy Hilfiger

The multi-season collaboration will feature co-designed menswear and accessories.

Mar. 31, 2026 at 12:00pm

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An extreme close-up photograph of luxurious fabric textures like plush velvet and shimmering sequins in rich, saturated colors, conceptually representing the glamour and sophistication of the Kelce-Hilfiger collaboration.The partnership between NFL star Travis Kelce and iconic brand Tommy Hilfiger promises a fresh, fashionable fusion of sports and style.NYC Today

Tommy Hilfiger has named three-time Super Bowl champion Travis Kelce as its new global brand ambassador and creative collaborator. The partnership will kick off this fall, with Kelce bringing his confidence, individuality and charisma to Hilfiger's iconic American style. The collaboration will continue into the spring 2027 campaign and include a design collaboration reimagining classic Tommy Hilfiger pieces.

Why it matters

This high-profile partnership between a legendary fashion brand and one of the NFL's biggest stars signals the continued blending of sports and style. Kelce's appeal as a magnetic, fun-loving personality aligns well with Tommy Hilfiger's classic yet contemporary aesthetic, allowing the brand to connect with a new generation of consumers.

The details

As part of the multi-season deal, Kelce will work closely with the Tommy Hilfiger design team to co-create a collection of menswear and accessories that puts his personal twist on the brand's iconic preppy-meets-streetwear style. The partnership will be featured across Hilfiger's global marketing campaigns, retail experiences, and digital activations.

  • The partnership kicks off this fall 2026.
  • The collaboration will continue into the spring 2027 campaign.

The players

Tommy Hilfiger

An iconic American fashion brand that is part of PVH Corp.

Travis Kelce

A three-time Super Bowl champion and one of the most popular NFL players known for his confidence, individuality and charisma.

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What they’re saying

“Travis Kelce is one of the most magnetic figures in sport and culture today. He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I'm excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.”

— Tommy Hilfiger

“I've long admired Tommy Hilfiger as an iconic American brand. Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I've been drawn towards the brand's confident style and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.”

— Travis Kelce

What’s next

The first co-designed collection from Kelce and Tommy Hilfiger is expected to debut in stores and online in fall 2026, kicking off the multi-season partnership.

The takeaway

This high-profile collaboration between a legendary fashion brand and one of the NFL's biggest stars demonstrates the continued convergence of sports, style and pop culture. By tapping into Kelce's magnetic personality and design sensibilities, Tommy Hilfiger is poised to connect with a new generation of consumers seeking authentic, confident American style.