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MRI-Simmons and NIQ Join Proximic by Comscore's Data Partner Network
The partnership aims to deliver scalable, privacy-centric audience solutions.
Mar. 31, 2026 at 12:30pm
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MRI-Simmons, a leading provider of consumer insights and audience measurement solutions, and NIQ, a global leader in consumer and retail measurement, have joined Proximic by Comscore's Data Partner Network. This partnership will enable the delivery of scalable, privacy-centric audience solutions to brands, agencies, and media companies.
Why it matters
The collaboration between MRI-Simmons, NIQ, and Proximic by Comscore represents a significant step forward in the industry's efforts to provide audience insights while prioritizing consumer privacy. As the digital landscape continues to evolve, this partnership aims to offer innovative solutions that balance data-driven marketing with responsible data practices.
The details
Through this partnership, MRI-Simmons and NIQ will integrate their consumer data and measurement capabilities into Proximic by Comscore's Data Partner Network. This will allow brands, agencies, and media companies to access a comprehensive suite of audience insights and targeting solutions that are built on privacy-first principles.
- The partnership was announced on March 31, 2026.
The players
MRI-Simmons
A leading provider of consumer insights and audience measurement solutions.
NIQ
A global leader in consumer and retail measurement.
Proximic by Comscore
A data partner network that provides scalable, privacy-centric audience solutions.
What they’re saying
“We are excited to welcome MRI-Simmons and NIQ to our Data Partner Network, as their expertise and data assets will further strengthen our ability to deliver innovative, privacy-centric audience solutions to the market.”
— Bill Livek, CEO, Comscore
The takeaway
This partnership between MRI-Simmons, NIQ, and Proximic by Comscore represents a significant step forward in the industry's efforts to provide audience insights while prioritizing consumer privacy. The collaboration aims to offer innovative solutions that balance data-driven marketing with responsible data practices.
