Mom Creators Coalition Launches with WaterWipes® as Official Founding Sponsor

New IRL-first initiative empowers moms to build local creator businesses and community

Mar. 31, 2026 at 3:09pm

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A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished objects arranged elegantly on a clean, monochromatic background, conceptually representing the resources and support available to moms through the Mom Creators Coalition.The Mom Creators Coalition provides moms with the tools, connections, and community to build flexible, profitable creator businesses on their own terms.NYC Today

Mom Creators, a community and education platform for moms in the creator economy, has launched the Mom Creators Coalition, a nationwide initiative designed to help moms build sustainable creator businesses starting in their own hometowns. WaterWipes®, the world's purest wipes for sensitive skin, has signed on as the Coalition's official founding sponsor.

Why it matters

The Mom Creators Coalition aims to provide moms with practical tools, brand connections, and real-world opportunities to build profitable and sustainable creator businesses, flipping the traditional influencer model on its head by prioritizing local community and authentic connection over chasing algorithms or going viral.

The details

The Coalition combines education, real-world events, and brand collaboration opportunities to support moms looking to monetize their creativity, build meaningful community, and create flexible income streams. The model is intentionally local-first, encouraging moms to host and participate in in-person events, collaborate with nearby brands, and grow from there.

  • The Mom Creators Coalition is launching in 2026.
  • Initial Coalition events are rolling out in select U.S. regions starting with New York, California, New Hampshire and Arizona with plans to expand nationwide.

The players

Mom Creators

A community and education platform founded by Monica Banks to help moms build profitable, sustainable creator businesses on their own terms.

WaterWipes®

The world's purest wipes for sensitive skin, made with just two ingredients and trusted by parents, hospitals, and healthcare professionals worldwide. WaterWipes® is committed to creating products that help protect delicate skin while supporting families everywhere.

Monica Banks

The founder of Mom Creators.

Jennifer Foley

The President of the Americas at WaterWipes®.

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What they’re saying

“'Too many moms are told the only way to succeed as a creator is to chase algorithms or go viral. The Mom Creators Coalition flips that idea on its head. We're building a repeatable model that starts locally, creates real connection, and helps moms get paid in ways that actually fit their lives. Partnering with WaterWipes® – a brand that truly understands moms – makes this launch even more meaningful.'”

— Monica Banks, Founder of Mom Creators

“'At WaterWipes®, we believe in supporting parents in real, practical ways — and that includes the moms building businesses, communities, and creative careers alongside raising their families. The Mom Creators Coalition aligns beautifully with our values, and we're proud to support a program that prioritizes authenticity, connection, and real-world impact for moms.'”

— Jennifer Foley, President of the Americas at WaterWipes®

What’s next

The Coalition's first local meet-ups are planned to begin in 2026, starting in select U.S. regions including New York, California, New Hampshire and Arizona, with plans to expand nationwide.

The takeaway

The Mom Creators Coalition represents a new model for supporting moms in the creator economy, one that prioritizes local community, authentic connection, and practical support over chasing algorithms or going viral. By partnering with a brand like WaterWipes® that understands the needs of modern parents, the Coalition is poised to empower moms to build sustainable, flexible creator businesses on their own terms.