Hanes Home License Expands Designer's Linen Brand Portfolio

Licensing deal will bring Hanes brand into home textiles category starting in 2026.

Mar. 31, 2026 at 12:40pm

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A minimalist studio still life featuring a neatly arranged collection of premium Hanes Home textile products, including a plush comforter, crisp white sheets, and fluffy towels, all displayed on a clean, monochromatic background with sharp, dramatic lighting.The new Hanes Home textiles line promises to bring the iconic brand's signature comfort and quality into consumers' living spaces.NYC Today

Designer's Linen Inc. (DLI) has signed a global licensing agreement with Hanes to develop a new Hanes Home textiles line, set to launch in 2026. The license covers a wide range of home textile products, including bedding, towels, and mattresses. This partnership expands DLI's growing brand portfolio, which already includes luxury and mass-market labels.

Why it matters

The Hanes Home line will leverage the iconic American brand's strong consumer recognition and trust, allowing DLI to further diversify its product offerings across the home textiles market from luxury to mass-market price points. This deal reflects DLI's broader strategy of combining its manufacturing scale, global sourcing, and retail relationships to help apparel and lifestyle brands expand into the home category.

The details

The Hanes Home collection will begin rolling out as the national brand marks its 125th anniversary this year. The license covers a wide range of product categories, including utility bedding, sheets, comforters, towels, crib items, and mattresses. 'Comfort has always been at the core of what we stand for, and this partnership allows us to bring that promise into consumers' homes in an authentic and meaningful way,' said Julia Pelowski, head of licensing for Hanes at Gildan Activewear, which acquired HanesBrands in December 2025.

  • The Hanes Home line is set to launch in 2026.
  • Hanes is celebrating its 125th anniversary this year.

The players

Designer's Linen Inc. (DLI)

A company that owns and manages a portfolio of home textile brands, including luxury and mass-market labels. DLI is leveraging its manufacturing scale, global sourcing, and retail relationships to help apparel and lifestyle brands expand into the home category.

Hanes

An American apparel brand known for its comfortable and affordable basics. Hanes was acquired by Gildan Activewear in December 2025.

Julia Pelowski

The head of licensing for Hanes at Gildan Activewear.

Wassey Shamsi

The VP of business development at Designer's Linen Inc.

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What they’re saying

“Comfort has always been at the core of what we stand for, and this partnership allows us to bring that promise into consumers' homes in an authentic and meaningful way.”

— Julia Pelowski, Head of licensing for Hanes at Gildan Activewear

“Hanes is an American institution and a brand that generations of consumers have grown up with. This partnership fits perfectly into our strategy of building a portfolio that spans from luxury to everyday essentials, with brands that have real cultural relevance and long-term consumer trust.”

— Wassey Shamsi, VP of business development, Designer's Linen Inc.

What’s next

The Hanes Home collection is expected to begin rolling out in 2026 as part of Hanes' 125th anniversary celebration.

The takeaway

This licensing deal allows Designer's Linen Inc. to further expand its brand portfolio and leverage the strong consumer recognition of the Hanes name to grow its presence in the home textiles market, from luxury to mass-market price points.