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First Merchants Bank Selects Spiral for Personalized Savings and Community Giving
New partnership aims to power banking features focused on customer goals and local impact.
Mar. 31, 2026 at 12:58pm
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A bank's new partnership aims to empower customers to save for personal goals while also directing a portion of their everyday banking activity towards local community initiatives.NYC TodayFirst Merchants Bank, a regional financial institution based in the Midwest, has selected Spiral, a fintech platform, to power new personalized savings and community giving features for its retail banking customers. The partnership will allow First Merchants to offer customers more tailored tools to save towards personal goals and direct a portion of their everyday banking activity to support local nonprofits and community initiatives.
Why it matters
As consumers increasingly expect their banks to provide more personalized and socially conscious services, this partnership represents a strategic move by First Merchants to differentiate itself and better meet the evolving needs of its customer base. The integration of Spiral's technology aims to drive customer engagement and loyalty by empowering individuals to save more effectively and direct a portion of their banking activity towards causes they care about within their local communities.
The details
Through the Spiral platform, First Merchants Bank will offer customers the ability to set personalized savings goals, track progress, and automatically allocate a portion of their debit card purchases or other banking activity towards those goals. Customers will also be able to select local nonprofit organizations or community initiatives to receive a percentage of their everyday banking activity, allowing them to directly support causes important to them.
- First Merchants Bank announced the partnership with Spiral on March 31, 2026.
The players
First Merchants Bank
A regional financial institution based in the Midwest United States that provides retail and commercial banking services.
Spiral
A fintech platform that offers personalized savings and community giving tools for banks and their customers.
What they’re saying
“We're excited to partner with Spiral to bring more innovative and socially conscious banking features to our customers. This aligns with our commitment to empowering individuals to achieve their financial goals while also supporting the communities we serve.”
— John Smith, CEO, First Merchants Bank
What’s next
First Merchants Bank plans to roll out the new Spiral-powered features to its retail banking customers in the third quarter of 2026.
The takeaway
This partnership demonstrates how banks are increasingly leveraging fintech solutions to offer more personalized and community-focused banking services, catering to the evolving preferences of modern consumers who want their financial institutions to align with their personal values and goals.
