Call2 Launches Browser-Based Business Calling Platform

Got story updates? Submit your updates here. ›

Call2, a WebRTC-based voice communications platform, has developed a solution that replaces traditional inbound telephony with a browser-based calling widget, enabling website visitors to connect with businesses directly without dialing a phone number or installing additional software. The platform aims to address friction in the contact process that can affect conversion rates, particularly when potential buyers encounter barriers before completing a purchase.

Why it matters

As businesses invest heavily in digital customer experience, many continue to rely on voice communication infrastructure that has changed little since the 1980s. Call2's platform consolidates the typical inbound call journey into a single browser-based interaction, potentially reducing abandoned sales inquiries by eliminating the need for customers to locate a phone number, switch devices, navigate a menu, and wait on hold.

The details

Call2's platform is built on WebRTC and designed to replace inbound telephony rather than supplement it, routing browser-initiated calls directly to business teams without requiring traditional phone infrastructure. The platform integrates via a code snippet and a mobile application, bypassing the need for hardware installation or long-term vendor contracts. Incoming calls can route to mobile apps, existing office phones, AI-handled queues, or voicemail-to-email, and the platform supports remote and international teams without additional configuration or local numbers.

• Call2 launched its platform on March 31, 2026.

What’s next

Call2 is offering a seven-day trial of its platform that does not require payment information to activate, allowing businesses to deploy widgets on their website and evaluate call activity before committing to a subscription.