Zebra Technologies Price Target Cut by Analysts

Robert W. Baird lowers ZBRA price target to $300 from $350

Mar. 30, 2026 at 1:52pm

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Analysts at Robert W. Baird have decreased their price target on Zebra Technologies (NASDAQ:ZBRA) from $350.00 to $300.00, while maintaining an 'outperform' rating on the stock. The new target price represents a potential upside of 48.60% from the company's previous close.

Why it matters

Zebra Technologies is an industrial products company that specializes in marking, tracking, and computer printing solutions. The revised price target from a prominent analyst firm signals potential challenges or uncertainties in the company's near-term outlook, which could impact investor sentiment and the stock price.

The details

In their research note, the analysts at Robert W. Baird cited the new $300.00 price target, down from the previous $350.00 target. The brokerage firm maintained its 'outperform' rating on Zebra Technologies' stock. Several other analysts have also weighed in on ZBRA, with Zacks Research upgrading the stock to a 'strong-buy' rating and Morgan Stanley setting a $323.00 price target.

  • The new price target was issued on Monday, March 30, 2026.

The players

Robert W. Baird

A prominent investment banking and asset management firm that provides research coverage on Zebra Technologies.

Zebra Technologies

An American technology company that specializes in industrial automation, data capture, and mobile computing solutions.

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What’s next

Investors will be closely watching Zebra Technologies' upcoming financial results and guidance to see if the revised price target is warranted. The company's performance and outlook will be key factors in determining the stock's future direction.

The takeaway

The price target cut by Robert W. Baird suggests potential near-term challenges for Zebra Technologies, but the firm's 'outperform' rating indicates it still sees long-term upside potential in the stock. Analysts will be closely monitoring the company's financial metrics and market positioning in the coming quarters.