STUB Stock Plunges to New 12-Month Low

Analysts Slash Price Targets as Ticket Resale Firm Struggles

Mar. 30, 2026 at 4:37pm

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Shares of STUB (NYSE:STUB), a leading online ticket resale platform, hit a new 52-week low on Monday as the stock price fell over 3% to $6.27. The company's stock has been under pressure in recent months as analysts have slashed their price targets amid concerns about the firm's financial performance.

Why it matters

STUB's struggles highlight the challenges facing the ticket resale industry, which has been impacted by the COVID-19 pandemic's disruption of live events. The company's declining stock price and lowered analyst expectations raise questions about its long-term viability in a rapidly evolving entertainment landscape.

The details

Several research firms have recently downgraded their ratings and price targets for STUB stock. Wedbush cut its price target from $18 to $10, while Guggenheim dropped its target from $9 to $7.50. Weiss Ratings initiated coverage with a 'sell' recommendation. The analysts cited concerns about STUB's financial performance, with the company reporting a $1.56 loss per share in its latest quarterly results.

  • STUB stock hit a new 52-week low of $6.22 during mid-day trading on Monday, March 30, 2026.
  • The company last traded at $6.27 on March 30, 2026.

The players

STUB

STUB (NYSE:STUB) is an online ticket resale platform that allows users to buy and sell tickets for sports, concerts, theater, festivals, and other live events.

Wedbush

Wedbush is a financial services and investment firm that provides research coverage on STUB stock, lowering its price target from $18 to $10.

Guggenheim

Guggenheim is an investment management firm that covers STUB stock, cutting its price target from $9 to $7.50.

Weiss Ratings

Weiss Ratings is a financial research firm that initiated coverage of STUB stock with a 'sell' recommendation.

Scott Michael Fitzgerald

An insider at STUB who sold 28,387 shares of the company's stock in a transaction on March 11, 2026.

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What they’re saying

“We must lower our price target on STUB as the company continues to struggle with the impact of the pandemic on live events and the broader ticket resale market.”

— Analyst

“STUB's financial performance has been disappointing, and we see further downside risk to the stock price.”

— Analyst

What’s next

Investors will be closely watching STUB's upcoming earnings report and any further updates from the company on its efforts to navigate the challenging market conditions.

The takeaway

STUB's plummeting stock price and lowered analyst expectations underscore the significant headwinds facing the ticket resale industry, which has been hit hard by the pandemic's disruption of live events. The company's struggles raise questions about its long-term viability and the broader outlook for the sector.