Serafina Restaurant Group to Open New Eatery in Midtown

The former Rosie O'Grady's space on Seventh Avenue will soon be home to an all-American steak restaurant.

Mar. 30, 2026 at 11:57am

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Landlord SL Green has leased the nearly 28,000 square-foot building at 800 Seventh Ave. in Midtown, New York to Serafina Restaurant Group. The new eatery will replace the former Rosie O'Grady's, eliminating a large vacancy on Seventh Avenue.

Why it matters

The addition of a new Serafina restaurant in the heart of Midtown is seen as a positive sign for the recovery of the neighborhood's dining and retail scene, which was impacted by the pandemic. The high-profile location on Seventh Avenue was previously occupied by the long-standing Irish pub Rosie O'Grady's, whose closure left a noticeable vacancy in the area.

The details

Serafina Restaurant Group, known for its Italian-inspired cuisine, will be taking over the entire building at 800 Seventh Ave. The new eatery will feature an all-American steak menu, a departure from the Irish pub fare that was previously served at the Rosie O'Grady's location.

  • Rosie O'Grady's previously occupied the space at 800 Seventh Ave.
  • Landlord SL Green has now leased the building to Serafina Restaurant Group.

The players

SL Green

The landlord that owns the building at 800 Seventh Ave. and has leased it to Serafina Restaurant Group.

Serafina Restaurant Group

A restaurant group known for its Italian-inspired cuisine that will be opening a new all-American steak restaurant in the former Rosie O'Grady's space.

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The takeaway

The arrival of Serafina Restaurant Group in the former Rosie O'Grady's space represents an opportunity to revitalize the dining and retail landscape of Midtown, which has faced challenges in the wake of the pandemic. The new all-American steak restaurant is poised to bring a fresh energy and culinary offering to the neighborhood.