New Wet-to-Dry Hair Straightener Promises No Damage

The innovative tool from SharkNinja aims to deliver sleek, frizz-free results without the sizzle.

Mar. 30, 2026 at 10:33pm

A bold, colorful silkscreen-style illustration featuring a single hair straightener icon repeated in a grid pattern, capturing the innovative technology in a vibrant, pop art-inspired design.A revolutionary hair straightener that dries and styles in one step, without the sizzle.NYC Today

Beauty editor Roxanne Adamiyatt puts the new SharkNinja wet-to-dry hair straightener to the test, finding that it can deliver smooth, glossy results on her fine, wavy hair without causing heat damage. The tool's unique design allows it to dry hair while straightening, eliminating the need for a separate blow dryer.

Why it matters

Hair straighteners have long been notorious for causing damage, especially when used on wet hair. This new device from SharkNinja aims to solve that problem, offering a more gentle and efficient way for people with a range of hair types to achieve a sleek, straight look.

The details

Adamiyatt first uses the closed tongs to roughly dry her hair to a damp state. She then opens the tongs, attaches the gentle comb, and clamps her hair sections between the ceramic plates. The plates automatically adjust the heat to prevent damage, while the airflow continues to dry the hair. Adamiyatt finds that the straightener leaves her hair looking extra smooth and glossy, even taming her stubborn wavy pieces near the forehead.

  • Adamiyatt has been working on hair growth and length retention, making her nervous to try the new wet-to-dry straightener at first.
  • SharkNinja recently released the innovative multi-use styler, which combines a straightener and rapid blow dryer.

The players

Roxanne Adamiyatt

The Digital Style Director at Town & Country magazine, where she regularly contributes pieces with a focus on the intersection of social media and luxury.

SharkNinja

The company that recently released the wet-to-dry hair straightener + rapid blow dryer that Adamiyatt tested.

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What they’re saying

“If you're someone who travels a lot and needs to streamline devices I'd say this is an essential, especially if you wear your hair straight. As a wavy girl, I can say that this tool has made it so much easier to get that pin straight and extra polished look without a ton of effort.”

— Roxanne Adamiyatt, Digital Style Director

What’s next

Adamiyatt plans to continue using the SharkNinja wet-to-dry straightener, as it has proven effective at delivering sleek, frizz-free results without causing damage to her fine, wavy hair.

The takeaway

This new wet-to-dry hair straightener from SharkNinja represents a significant advancement in styling technology, offering a gentler and more efficient way for people with a variety of hair types to achieve a smooth, polished look without the risk of heat damage.