Nandan Terry unveils sustainable towel innovations

The Indian manufacturer introduces two new eco-friendly towel collections targeting premium brands.

Mar. 30, 2026 at 1:23pm

A high-end studio photograph of a stack of plush, zero-twist towels in a neutral color palette, conveying a sense of quality and sustainability through the use of dramatic lighting and clean, minimalist styling.Nandan Terry's new Comberlite towels showcase the company's commitment to sustainable innovation in home textiles.NYC Today

Nandan Terry, an Indian towel manufacturer, has introduced two new sustainable towel collections after over two years of development. The Comberlite towel is a plush, zero-twist construction made without the use of PVA and Solucell, while the Natura towel collection is non-bleached and all-natural, using only Indian long-staple cotton. Nandan is also working to reduce its carbon footprint and increase its use of green energy at its facilities in Ahmedabad.

Why it matters

As consumer demand for sustainable home textile products continues to grow, Nandan Terry's new eco-friendly towel innovations position the company to cater to the premium-priced brand market seeking more environmentally-conscious offerings.

The details

The Comberlite towel uses an advanced fiber spun technology to create a light and ultra-lofty, 600 gsm towel that can be produced as a solid, piece dye, yarn dye or textured. The Natura towel collection is made from non-bleached, all-natural HC-32 Indian long-staple cotton, with plans to use other cotton fibers as well. Nandan is also working to reduce its carbon footprint and increase its use of green energy at its Ahmedabad facilities, including by establishing a solar panel production business in 2022.

  • Nandan Terry introduced the new towel collections during the New York Home Fashions Market last week.
  • The company has been developing the new sustainable towel constructions for over two years.

The players

Nandan Terry

An Indian towel manufacturer that is part of the Chiripal Group and is introducing two new eco-friendly towel collections.

Comberlite

Nandan Terry's new plush, zero-twist towel construction made without the use of PVA and Solucell.

Natura

Nandan Terry's new all-natural towel collection made from non-bleached, long-staple Indian cotton.

Anand Prakash

The General Manager and Head Designer at Nandan Terry.

Chiripal Group

The parent company of Nandan Terry that established a solar panel production business in 2022 to help Nandan reduce its carbon footprint.

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What they’re saying

“It is one color – the color of cotton.”

— Anand Prakash, GM/Design

What’s next

Nandan Terry is planning to double its production capacity by the end of 2028 to meet growing demand for its sustainable towel innovations.

The takeaway

Nandan Terry's new eco-friendly towel collections, including the Comberlite and Natura lines, demonstrate the company's commitment to developing more sustainable home textile products that cater to the premium brand market seeking greener alternatives.