Haymarket Media Launches HayloARC DSP

New purpose-built ad platform leverages Haymarket's healthcare professional data

Mar. 30, 2026 at 5:32pm

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A minimalist, high-end studio still life photograph featuring a sleek, metallic cube with a glowing, translucent panel on one side, representing the advanced data-driven technology of the HayloARC platform. The cube is placed on a clean, monochromatic background with dramatic studio lighting and deep shadows, conveying a sense of precision, innovation, and corporate strategy.Haymarket Media's new HayloARC platform leverages the company's extensive healthcare professional data to deliver targeted, data-driven advertising solutions.NYC Today

Haymarket Media, a leading global media company, has announced the launch of HayloARC, a purpose-built demand-side platform (DSP) that leverages Haymarket's extensive first-party data on healthcare professionals. The new DSP is designed to provide advertisers with highly targeted and effective advertising solutions in the healthcare sector.

Why it matters

The launch of HayloARC represents Haymarket's strategic move to capitalize on the growing demand for data-driven, precision advertising in the healthcare industry. As healthcare marketing becomes increasingly complex, Haymarket's proprietary data on healthcare professionals can give advertisers a competitive edge in reaching their target audiences.

The details

HayloARC is built on Haymarket's robust first-party data, which includes information on over 3 million healthcare professionals across various specialties. The DSP allows advertisers to create highly targeted campaigns by leveraging this data to reach specific healthcare provider segments, such as physicians, nurses, or pharmacists. Additionally, HayloARC offers advanced targeting capabilities, including the ability to reach healthcare professionals based on their interests, behaviors, and engagement with Haymarket's content.

  • Haymarket Media announced the launch of HayloARC on March 30, 2026.

The players

Haymarket Media

A leading global media company that provides news, information, and marketing solutions to various industries, including healthcare.

HayloARC

Haymarket's new purpose-built demand-side platform that leverages the company's extensive first-party data on healthcare professionals.

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What they’re saying

“We are excited to launch HayloARC, which represents a significant step forward in our ability to deliver highly targeted and effective advertising solutions to the healthcare industry.”

— Michael Kemp, Chief Digital Officer at Haymarket Media

What’s next

Haymarket plans to continue expanding the capabilities and data sources of HayloARC to further enhance its value proposition for healthcare advertisers.

The takeaway

The launch of HayloARC demonstrates Haymarket's commitment to providing data-driven advertising solutions that meet the evolving needs of the healthcare industry, positioning the company as a leader in this growing market.