Bing Trials AI-Powered Shopping Recommendations

The tech giant is testing a new AI-based recommendations section in its Shopping Tab.

Mar. 30, 2026 at 11:21am

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Bing is experimenting with a new AI-powered recommendations feature in its Shopping Tab. The feature displays an AI-generated block of product suggestions at the top of the search results, along with citations indicating the AI source.

Why it matters

This move by Bing signals the growing importance of AI-driven personalization in e-commerce search, as tech companies race to leverage machine learning to provide more tailored shopping experiences for users.

The details

The new AI recommendations section was first spotted by Sachin Patel, who shared screenshots on the social platform X. The feature appears to surface relevant product suggestions based on the user's search query and browsing history, aiming to surface items the user may be interested in purchasing.

  • The AI-powered Shopping Tab recommendations were first observed on March 30, 2026.

The players

Bing

A web search engine owned and operated by Microsoft Corporation.

Sachin Patel

The individual who first spotted and shared screenshots of Bing's new AI-based shopping recommendations feature.

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What they’re saying

“This was spotted by Sachin Patel who posted about it on X - here is one of his screenshots.”

— Barry Schwartz, CEO of RustyBrick and News Editor of Search Engine Land

What’s next

Bing has not provided any details on when the AI-powered shopping recommendations may be rolled out more broadly, but the test signals the company's continued efforts to leverage artificial intelligence to enhance the user experience on its platform.

The takeaway

Bing's experiment with AI-driven product recommendations in its Shopping Tab underscores the growing influence of machine learning in e-commerce search, as tech giants work to deliver more personalized and engaging shopping experiences for users.