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Box Office: 'Project Hail Mary' Holds Strong at #1 with $54.5M
Sci-fi hit maintains momentum, while new horror film 'They Will Kill You' flops with $5M debut
Mar. 29, 2026 at 6:56pm
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In its second weekend, the sci-fi adventure film 'Project Hail Mary' starring Ryan Gosling held strongly at the box office, earning $54.5 million and maintaining its position as the year's biggest hit so far. Meanwhile, the new horror movie 'They Will Kill You' debuted with a disappointing $5 million, suggesting the genre may be facing oversaturation in theaters.
Why it matters
The continued success of 'Project Hail Mary' demonstrates the film's long-term box office potential, while the lackluster debut of 'They Will Kill You' raises questions about the current state of the horror genre and whether audiences may be growing fatigued by the constant stream of new horror releases.
The details
In its second weekend, 'Project Hail Mary' dipped only 32% after opening with the best non-franchise debut since 2023's 'Oppenheimer.' The sci-fi film, which cost nearly $200 million to produce, has now grossed $300.8 million worldwide. Meanwhile, the weekend's top new release, the horror film 'They Will Kill You,' debuted with a disappointing $5 million for Warner Bros. The gory R-rated movie stars Zazie Beetz as a woman who becomes a sacrificial offering at an apartment complex. Industry analyst David A. Gross noted that there has been a new horror film released every weekend for the last 14 weeks, which may be contributing to audience fatigue.
- In its second weekend, 'Project Hail Mary' earned $54.5 million.
- 'They Will Kill You' debuted with $5 million this weekend.
The players
Project Hail Mary
A sci-fi adventure film directed by Phil Lord and Chris Miller, starring Ryan Gosling.
They Will Kill You
A new horror film directed by an unknown director, starring Zazie Beetz.
David A. Gross
A movie industry analyst who runs the consulting firm FranchiseRe.
What they’re saying
“There has been a new horror film released every weekend for the last 14 weekends.”
— David A. Gross, Movie industry analyst
The takeaway
The continued success of 'Project Hail Mary' and the disappointing debut of 'They Will Kill You' suggest that while the sci-fi genre remains popular with audiences, the horror genre may be facing saturation in theaters, with audiences potentially growing fatigued by the constant stream of new horror releases.
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