Lyra Collective Develops Arena-Scale Visual Campaign Assets

Visuals by Senior Designer Soo Jin Kim appeared during a women's sports campaign.

Mar. 28, 2026 at 10:20am

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Lyra Collective, a New York-based e-commerce portfolio company, announced the development of arena-scale visual campaign assets led by Senior Designer Soo Jin Kim. The work was created for large digital display systems commonly used in indoor arenas and live event venues, including ribbon boards, perimeter LED displays, and central scoreboard screens.

Why it matters

Designing visuals for large-format display environments requires a specialized approach that differs from traditional digital marketing design. The work reflects the growing role of visual design in live event experiences and public spaces.

The details

The visual campaign assets were optimized for arena-scale LED display systems, focusing on simplified visual hierarchy, high-visibility composition, and motion-ready graphic structures suitable for fast-paced live event settings. Lyra Collective develops visual systems, brand campaigns, and digital marketing assets for consumer brands across digital platforms and live event environments.

  • The project was announced on March 28, 2026.

The players

Lyra Collective

A New York-based, e-commerce-focused portfolio company focused on brand campaigns, visual storytelling, and digital marketing.

Soo Jin Kim

A New York-based Senior Designer specializing in visual campaign development, brand storytelling, and digital marketing design.

LOLA

A brand within the Lyra Collective (formerly Forum Brand) portfolio.

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What they’re saying

“Designing visual systems for large-format display environments requires a specialized approach that differs from traditional digital marketing design. Visual elements must remain legible at scale and communicate clearly within fast-paced live event settings.”

— Soo Jin Kim, Senior Designer

The takeaway

Lyra Collective's work on arena-scale visual campaign assets highlights the growing importance of visual design in live event experiences and public spaces, where large-format digital displays are becoming increasingly prevalent.