Lyra Collective Develops Arena-Scale Visual Campaign Assets

Senior Designer Soo Jin Kim creates visuals for large-format event displays

Mar. 28, 2026 at 10:16am

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Lyra Collective, a New York-based e-commerce brand portfolio company, has announced the development of arena-scale visual campaign assets led by Senior Designer Soo Jin Kim. The work was created for large digital display systems commonly used in indoor arenas and live event venues, including ribbon boards, perimeter LED displays, and central scoreboard screens.

Why it matters

Designing visuals for large-format display environments requires a specialized approach that differs from traditional digital marketing. Visual elements must remain legible at scale and communicate clearly within fast-paced live event settings, reflecting the growing role of visual design in public event experiences.

The details

As part of the project, Kim led the visual design development of campaign graphics optimized for arena-scale LED display systems. The work focused on simplified visual hierarchy, high-visibility composition, and motion-ready graphic structures suitable for large public display environments. The project was developed for LOLA, a brand within the Lyra Collective portfolio.

  • The visual campaign assets were created in March 2026.

The players

Lyra Collective

A New York-based, e-commerce-focused portfolio company focused on brand campaigns, visual storytelling, and digital marketing.

Soo Jin Kim

A New York-based Senior Designer specializing in visual campaign development, brand storytelling, and digital marketing design. Her work includes projects associated with portfolio brands such as LOLA and QRxLabs under Lyra Collective.

LOLA

A brand within the Lyra Collective portfolio.

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What they’re saying

“Designing visual systems for large-format display environments requires a specialized approach that differs from traditional digital marketing design. Visual elements must remain legible at scale and communicate clearly within fast-paced live event settings.”

— Soo Jin Kim, Senior Designer

What’s next

The visual campaign assets developed by Lyra Collective and Soo Jin Kim will be used in upcoming live event displays and brand activations for LOLA.

The takeaway

As large-format digital display systems become more prevalent in live entertainment, sports, and event environments, the role of visual design in creating impactful and legible content for these public spaces is increasingly important. Lyra Collective's work demonstrates the specialized skills required to develop visuals optimized for arena-scale LED displays.