Indian Textile Manufacturer REL Unveils Innovative Flannel and Linen Collections

REL's new flannel and linen offerings feature cutting-edge technology and sustainability practices.

Mar. 24, 2026 at 10:05am

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Indian textile manufacturer Raghuvir Exim Limited (REL) is introducing pioneering flannel and linen collections at the upcoming New York Home Fashions Market. The company's flannel features AI-enabled continuous production and 12-color printing for vibrant, sharp designs, while its new linen line includes 100% pure Belgian linen as well as blends with bamboo and cotton. Both product lines are manufactured in REL's carbon-neutral facility powered by renewable energy and featuring a zero-liquid discharge water recycling system.

Why it matters

REL's innovations in flannel and linen production showcase how textile manufacturers can combine advanced technology and sustainable practices to deliver high-quality, environmentally-friendly products at scale. As consumers increasingly demand eco-friendly home goods, REL's approach demonstrates how textile companies can meet this need while also improving efficiency and quality.

The details

REL's flannel collection utilizes AI-enabled continuous production and 12-color printing to create vibrant, sharp designs that maintain their quality from approval to shelf. The company's linen offerings include 100% pure Belgian linen as well as blends with bamboo and cotton to provide different textures and hand-feels. Both product lines are manufactured in REL's certified carbon-neutral facility in Ogan, Gujarat, which is powered 100% by renewable energy sources and features a zero-liquid discharge water recycling system.

  • REL will introduce its new flannel and linen collections at the spring 2026 New York Home Fashions Market.

The players

Raghuvir Exim Limited (REL)

An Indian textile manufacturer that specializes in high-quality, sustainable home textile products.

Hardik Agarwal

A director at Raghuvir Exim Limited who oversees the company's innovative flannel and linen production.

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What they’re saying

“The secret is AI-enabled continuous production, he said. Real-time tension monitoring ensures perfect fabric registration through every stage, eliminating the distortion that can occur in conventional flannel printing. That results in designs that stay true from approval to shelf. Agarwal described it as 'quality that scales.'”

— Hardik Agarwal, Director, Raghuvir Exim Limited

“Our core belief is that 'sustainability and high-volume production are not at odds, but actually fuel each other.' At a scale exceeding 170 million meters, every drop of recycled water and every kilowatt of solar power acts as a direct hedge against rising costs.”

— Hardik Agarwal, Director, Raghuvir Exim Limited

What’s next

REL will showcase its new flannel and linen collections at the spring 2026 New York Home Fashions Market, where buyers and industry professionals will have the opportunity to experience the company's innovative textile technologies and sustainability practices firsthand.

The takeaway

REL's advancements in flannel and linen production demonstrate how textile manufacturers can leverage cutting-edge technology and eco-friendly practices to deliver high-quality, sustainable home goods at scale. As consumer demand for environmentally-conscious products continues to grow, REL's approach serves as a model for the industry on how to meet this need while also improving efficiency and product quality.