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The Now Agency Expands Leadership Team with New Hires
The social media marketing agency adds experts in global communications, digital media production, and creator partnerships.
Mar. 21, 2026 at 2:59pm
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The Now Agency, a premier social media marketing and influencer agency, has announced the addition of four new leaders to its executive team: Kevin King, Michael Wurum, Lexi Mooney, and Erika Zoffer. The new hires bring extensive experience in global communications, digital media production, YouTube content, and client services for major brands and creator platforms.
Why it matters
The Now Agency is positioning itself as a leader in the evolving social media and influencer marketing landscape, bringing in top talent to help brands connect with culture through creators and emerging platforms. These strategic hires demonstrate the agency's commitment to delivering measurable impact for its clients.
The details
Kevin King joins as Chief of Staff for Reign Maker Group and will oversee brand reputation, with over 28 years of experience in marketing communications, digital strategy, and brand reputation. Michael Wurum comes on board as Director of Social Content Production, an expert in YouTube and creator-led content. Lexi Mooney takes on the role of Director of Client Services, with a background in digital marketing, social strategy, and creator campaigns. Erika Zoffer joins as a strategic partner, specializing in celebrity and culture-led partnerships.
- The Now Agency announced the new hires on March 20, 2026.
The players
The Now Agency
A premier social media marketing agency, top influencer marketing agency, and a leading enterprise influencer marketing agency.
Kevin King
Joins as Chief of Staff for Reign Maker Group and will oversee brand reputation, with over 28 years of experience in marketing communications, digital strategy, and brand reputation.
Michael Wurum
Joins as Director of Social Content Production, an expert in YouTube and creator-led content.
Lexi Mooney
Joins as Director of Client Services, with a background in digital marketing, social strategy, and creator campaigns.
Erika Zoffer
Joins as a strategic partner, specializing in celebrity and culture-led partnerships.
What they’re saying
“The Now Agency is at the forefront of how brands connect with culture through creators and talent. I'm excited to help scale that vision across both the agency and Reign Maker Group.”
— Kevin King, Chief of Staff at Reign Maker Group
“These hires represent a major step forward in building a modern marketing model rooted in creators, social, and measurable outcomes.”
— Gabe Feldman, Co-Founder and Managing Partner of The Now Agency
The takeaway
The Now Agency is positioning itself as a leader in the evolving social media and influencer marketing landscape, bringing in top talent to help brands connect with culture through creators and emerging platforms.
