It's National Fragrance Day — here's how to make perfume last

From Phlur's top-selling scents to expert tips on layering and blind buying, we've got you covered for National Fragrance Day.

Mar. 21, 2026 at 8:35pm

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Today is National Fragrance Day, and the New York Post is celebrating by highlighting some of the best-selling Phlur perfumes and mists, along with expert tips from Phlur co-founder Chriselle Lim on how to make your fragrance last longer and what to consider when blind buying perfumes online.

Why it matters

Fragrance has seen a major resurgence in popularity in recent years, with the market currently valued at $53.04 billion. Phlur, a niche brand popular with Gen Z and millennials, is at the forefront of this fragrance renaissance, known for its sustainable ingredients and modern scent profiles.

The details

The article features several of Phlur's top-selling fragrances, including Vanilla Skin, Mood Ring, Strawberry Letter, Vanilla Smoke, Golden Rule, and Missing Person. It also highlights Phlur's body mists, with a focus on the Mrs. Smith and Father Figure scents. Lim provides tips on layering fragrances to increase longevity, as well as advice on how to blind buy perfumes online by considering olfactive families and scent notes.

  • National Fragrance Day is celebrated on March 21, 2026.

The players

Phlur

A niche fragrance brand popular with Gen Z and millennials, known for its sustainable ingredients and modern scent profiles.

Chriselle Lim

The co-founder and creative director of Phlur.

Angelia Tricarico

A streaming reporter who is a fan of Phlur's products.

Holly J Coley

The author of the article and a perfume lover.

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What they’re saying

“Fragrance has always been a part of people's personal care routines, but the demand for fragrance really exploded over the last few years. I think consumers have more recently found an appreciation for the emotional aspect of fragrance, the memories they hold, and how a scent can completely shift your mood or confidence.”

— Chriselle Lim, co-founder and creative director of Phlur

“I love Phlur's products because they last forever. And they're so fun, with bold, fruity fragrances that are perfect for year-round wear.”

— Angelia Tricarico, streaming reporter

“Layering helps a lot with scent longevity, so the more you layer different scents or formats, the longer your scent will last. I also recommend applying either a body lotion, body oil or a body butter before applying your fragrance.”

— Chriselle Lim, co-founder and creative director of Phlur

“There's no strict rulebook to layering, just have fun trying different combinations.”

— Chriselle Lim, co-founder and creative director of Phlur

“If you have a general understanding of which olfactive families you enjoy most, looking for scents within those categories is a good place to start. You can also pay attention to the exact scent notes; if you know you usually gravitate towards vanilla, woods, and peppery scents, then that gives you a good sense of whether a fragrance aligns with your taste.”

— Chriselle Lim, co-founder and creative director of Phlur

The takeaway

This article provides valuable insights and recommendations for perfume enthusiasts looking to celebrate National Fragrance Day. From Phlur's top-selling scents to expert tips on layering and blind buying, readers can discover new fragrances and learn how to make their favorite perfumes last longer.