Awake Unveils Limited-Edition 'Atlantis Blue' Watch

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Awake, a leading luxury microbrand, has released a new limited-edition timepiece called the Sơn Mài - Silver Leaf 'Atlantis Blue.' This watch features a meticulously crafted dial using the ancient Vietnamese lacquerware technique of Sơn Mài, creating a unique and captivating blue hue that evokes the depths of the ocean. The brand's commitment to preserving cultural heritage and promoting responsible design is resonating with consumers seeking authenticity and individuality in the watch industry.

Why it matters

The Atlantis Blue represents a growing trend in the watch industry towards embracing artistic craftsmanship and meaningful design. Awake's focus on the Sơn Mài technique, which involves multiple layers of lacquer and other materials, sets a new standard for microbrands and is influencing larger players to explore more expressive dial techniques. This shift reflects consumers' desire for watches that tell a story and reflect their individual values, particularly around sustainability and cultural preservation.

The details

The Atlantis Blue features a meticulously applied layering of blue lacquer over a base of silver leaf, creating a mesmerizing depth and texture on the dial. Awake's use of the Sơn Mài technique, which is time-consuming and requires great skill, demonstrates the brand's dedication to preserving this ancient Vietnamese art form. The softly curved 316L stainless steel case, designed for comfort and everyday wear, complements the holistic approach to the watch's design. Awake also emphasizes responsible design and sustainability, using recycled materials and focusing on enduring quality.

• The Awake Sơn Mài - Silver Leaf 'Atlantis Blue' was released on March 21, 2026.

What’s next

The Atlantis Blue is a limited edition of only 100 pieces, so interested consumers should act quickly to secure one of these unique timepieces.