Marc Jacobs Reveals Secrets in 'Marc by Sofia' Documentary

New muses, old movies, and a lie the designer never set straight uncovered in the film.

Mar. 20, 2026 at 6:06pm

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The new documentary 'Marc by Sofia', a partnership between designer Marc Jacobs and director Sofia Coppola, offers a glimpse into Jacobs's creative process and personal life as he works on his Fall/Winter 2024 collection. The film features insights into his inspirations, relationships, and the theatrical elements of his fashion shows, providing fashion fans with thrilling revelations.

Why it matters

As one of the most influential and iconic American fashion designers, Marc Jacobs's creative vision and personal story hold significant interest for the fashion industry and his devoted fanbase. The documentary provides a rare, intimate look into Jacobs's world, shedding light on his design process, muses, and the enduring impact of his brand.

The details

The documentary follows Jacobs as he works on his Fall/Winter 2024 collection, which was critically acclaimed and mesmerizing on the runway. Coppola uses this collection as a way to delve into Jacobs's inner world, exploring his relationships, inspirations, and the theatrical elements of his fashion shows. The film features personal glimpses into Jacobs's life, including his impeccably styled grandmother, Helen, and the babysitter whose flared jeans he idolized in the '70s.

  • The documentary 'Marc by Sofia' is now playing in theaters in New York.
  • The film will expand nationwide on Friday, March 27, 2026.

The players

Marc Jacobs

An iconic American fashion designer known for his eponymous brand and influential designs since the 1980s.

Sofia Coppola

An acclaimed filmmaker who directed the documentary 'Marc by Sofia' in partnership with Marc Jacobs.

Yves Saint Laurent

A legendary French fashion designer whose enduring influence is discussed in the documentary.

Cindy Sherman

An acclaimed American artist whose work is examined in the documentary as an inspiration for Jacobs.

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What they’re saying

“Jacobs calls 'dead Barbie.'”

— Marc Jacobs, Designer

What’s next

The documentary 'Marc by Sofia' will expand nationwide on Friday, March 27, 2026, providing fashion enthusiasts across the country the opportunity to learn more about the iconic designer's creative process and personal life.

The takeaway

The documentary 'Marc by Sofia' offers a rare, intimate glimpse into the world of one of the most influential American fashion designers, Marc Jacobs. By exploring his creative process, inspirations, and personal relationships, the film provides valuable insights into Jacobs's enduring impact on the fashion industry and his devoted fanbase.