Pophouse Acquires Tina Turner's Rights and Catalog

Swedish company plans to help consolidate Turner's legacy through new projects and experiences.

Mar. 19, 2026 at 9:06am

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Pophouse Entertainment has acquired the rights to Tina Turner's name, image, likeness, and majority of her music catalog from BMG. The Swedish company, co-founded by ABBA's Björn Ulvaeus, is known for creating digital avatars and immersive experiences. Pophouse CEO Jessica Koravos says they want to help consolidate Turner's legacy and potentially create new projects to portray her incredible visual presence and stage energy.

Why it matters

Tina Turner was a pioneering artist who helped define modern music and popular culture. The acquisition of her rights and catalog by Pophouse, a company focused on innovative digital experiences, could lead to new ways for fans to engage with Turner's iconic work and persona.

The details

Pophouse acquired the rights from music company BMG, though the financial details were not disclosed. BMG will still hold a percentage of Turner's catalog. Koravos said Turner's estate was involved in the conversations but was not a counterparty. Pophouse has made similar deals with other music legends like KISS and Cyndi Lauper, focusing on creating new multimedia projects rather than just acquiring catalogs.

  • Tina Turner died in 2023 at the age of 83.
  • Conversations for the Pophouse deal began after her death.

The players

Pophouse Entertainment

A Swedish company co-founded by ABBA's Björn Ulvaeus, known for creating digital avatars and immersive experiences.

Jessica Koravos

The CEO of Pophouse Entertainment.

Tina Turner

The legendary 'Queen of Rock 'n' Roll' who passed away in 2023 at the age of 83, with a career spanning over 150 million records sold worldwide and 12 Grammy Awards.

BMG

The music company that previously held the rights to Tina Turner's name, image, likeness, and majority of her music catalog.

Alistair Norbury

The president of BMG U.K., Continental Europe and APAC.

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What they’re saying

“Tina Turner's voice and spirit shaped modern music and popular culture. Our responsibility, alongside Pophouse and the Estate, is to ensure her work continues to resonate with audiences around the world, while remaining true to the strength, independence and originality that defined her career.”

— Alistair Norbury, President of BMG U.K., Continental Europe and APAC

“What we want to do is really help to consolidate her legacy. I think that Tina Turner is up there, or is going to be up there, with the Elvises and the Marilyn Monroes of the world.”

— Jessica Koravos, CEO of Pophouse Entertainment

What’s next

Pophouse plans to announce their specific plans for Tina Turner's rights and catalog in the next six months.

The takeaway

The acquisition of Tina Turner's rights and catalog by Pophouse, a company focused on innovative digital experiences, could lead to new and unique ways for fans to engage with the iconic artist's work and legacy, potentially elevating her status alongside other legendary figures like Elvis and Marilyn Monroe.