Apple Celebrates 50th Anniversary with K-Pop Stars Cortis in Seoul

South Korean boy band Cortis hosts special Today at Apple event at Apple Myeongdong store.

Mar. 18, 2026 at 11:09am

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As part of its worldwide 50th anniversary celebrations, Apple hosted a special Today at Apple event in Seoul, South Korea, featuring the popular K-pop group Cortis. Unlike previous anniversary events with artists like Alicia Keys and Li Yuchun, this session focused on a talk by the Cortis members about their creative process and use of Apple products in recording and developing their music and visuals.

Why it matters

Apple's 50th anniversary celebrations have showcased the company's global reach and appeal, with events tailored to local markets and cultural touchstones. The Cortis event in Seoul highlights Apple's efforts to engage with the influential K-pop industry and its passionate fanbase in South Korea, one of Apple's key markets.

The details

The Cortis event at Apple Myeongdong, Apple's largest store in Seoul, featured the K-pop group discussing the behind-the-scenes story of their debut album, their unique artistic approach that expands the boundaries of K-pop, and how they use Apple products in their creative process. The free session was reportedly booked out rapidly, with the store packed with enthusiastic fans.

  • The Cortis event took place on March 18, 2026 as part of Apple's 50th anniversary celebrations.

The players

Cortis

A popular South Korean boy band known for their chart-topping success and innovative approach to K-pop music and visuals.

Apple

The multinational technology company celebrating its 50th anniversary with a series of global events and celebrations.

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The takeaway

Apple's 50th anniversary celebrations continue to showcase the company's global reach and engagement with local cultural touchstones, in this case the influential K-pop industry in South Korea. The Cortis event demonstrates Apple's efforts to connect with passionate fan communities and highlight the creative process behind their favorite artists.