US Event Industry News Roundup for March 2026

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This roundup of US event industry news for March 2026 covers a variety of developments, including the release of a new industry white paper by HeadBox, a multimillion-dollar transformation of The Curtis Hotel in Denver, the launch of an immersive Bachelorette experience in Los Angeles, the 100th anniversary celebration of the InterContinental New York Barclay hotel, and the appointment of a new general manager for the Palm Springs Convention Center.

Why it matters

These stories showcase the continued evolution and innovation happening across the US event industry, from the use of AI-powered event technology to the creation of unique experiential activations for consumers. They also highlight the importance of investing in venue upgrades and bringing in experienced leadership to drive the success of major event facilities.

The details

The HeadBox white paper identifies five key obstacles preventing organizations from bringing meetings and events under strategic control. The Curtis Hotel in Denver has completed a full-property renovation, reimagining its 13 themed floors. The House of Roses immersive experience in LA will bring iconic moments from The Bachelorette to life for one day only. The InterContinental New York Barclay is celebrating its 100th anniversary by offering a curated hotel package that immerses guests in different eras of the property's history. And the Palm Springs Convention Center has appointed Karen Totaro, a seasoned industry executive, as its new general manager.

• The HeadBox white paper was released on March 17, 2026.
• The Curtis Hotel renovation was completed in March 2026.
• The House of Roses immersive experience will take place on March 22, 2026.
• The InterContinental New York Barclay is celebrating its 100th anniversary in 2026.
• Karen Totaro assumed her role as general manager of the Palm Springs Convention Center on March 16, 2026.