Revlon and Iconix Announce First-Ever SALT LIFE Fragrance Collection

The new partnership will bring the coastal lifestyle brand into the beauty category with a multi-channel marketing strategy.

Mar. 17, 2026 at 1:05pm

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Revlon Consumer Products LLC and Iconix International Inc. have signed a global licensing agreement to develop and launch the first-ever SALT LIFE fragrance collection. The collaboration will combine the SALT LIFE brand's ocean-inspired lifestyle with Revlon's expertise in fragrance creation, brand building, and global distribution. The initial fragrance launch is planned for 2027, with future expansion into personal care and adjacent beauty categories.

Why it matters

The SALT LIFE brand has built a strong connection with consumers through its authentic coastal lifestyle, and fragrance is a natural extension of that. Partnering with Revlon allows SALT LIFE to translate its lifestyle into a fragrance portfolio that feels modern, aspirational, and globally relevant, further expanding the brand's reach and deepening consumer engagement.

The details

The long-term agreement grants Revlon the global rights to develop and launch the SALT LIFE fragrance collection. The initial launch will feature scents inspired by the brand's ocean-driven lifestyle, with future expansion planned across personal care and adjacent beauty categories. The collaboration will be supported by a multi-channel marketing and experiential strategy across the SALT LIFE brand's broader ecosystem.

  • The SALT LIFE fragrance collection is planned to debut in 2027.

The players

Iconix International Inc.

The owner, licensor, and marketer of a diversified portfolio of athletic, heritage, and consumer brands, including SALT LIFE.

Revlon Consumer Products LLC

An iconic beauty company that will develop and launch the first-ever SALT LIFE fragrance collection under this global licensing agreement.

Bob Galvin

The chief executive officer of Iconix International.

Amber Garrison

The President of Fragrances at Revlon.

Ryan Sainsott

The senior vice president of Iconix International.

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What they’re saying

“SALT LIFE has built a powerful connection with consumers through its authentic, ocean-inspired lifestyle. Fragrance is a natural extension of that connection, and Revlon is the ideal partner to bring this next chapter to life on a global scale.”

— Bob Galvin, Chief Executive Officer, Iconix International (PRNewswire)

“SALT LIFE represents an outdoor lifestyle of freedom and enjoyment in a way that resonates strongly with today's fragrance consumer. We see a meaningful opportunity to translate that lifestyle into a fragrance portfolio that feels modern, aspirational, and globally relevant.”

— Amber Garrison, President of Fragrances, Revlon (PRNewswire)

“This collaboration is an important step in expanding SALT LIFE into new categories that deepen consumer engagement and extend the brand's reach. Fragrance allows us to build a more complete lifestyle experience while positioning the brand for long-term global growth.”

— Ryan Sainsott, Senior Vice President, Iconix International (PRNewswire)

What’s next

The initial SALT LIFE fragrance collection is planned to launch in 2027, with future expansion into personal care and adjacent beauty categories.

The takeaway

This partnership between Iconix and Revlon allows the SALT LIFE brand to extend its authentic coastal lifestyle into the fragrance category, providing a new avenue for global growth and deeper consumer engagement through a multi-channel marketing strategy.