PVOLVE Expands Presence in New York City Under New Local Ownership

Entrepreneur and wellness advocate Kristin Malta to lead the brand's next phase of growth in its strategic market.

Mar. 17, 2026 at 5:33pm

Got story updates? Submit your updates here. ›

PVOLVE, the clinically backed fitness method focused on longevity, mobility, and strength, is expanding its presence in New York City under the leadership of new local owner Kristin Malta. Malta, a certified wellness coach and founder of The Foundry, will oversee PVOLVE's continued growth in one of the brand's most influential markets as it solidifies its position as a leader in longevity-focused functional fitness.

Why it matters

New York City is a strategic and influential market for PVOLVE, known for its discerning wellness consumers who seek science-backed fitness programs. This expansion under local ownership signals the brand's commitment to serving this community and meeting the growing demand for longevity-driven workouts that build sustainable strength and mobility.

The details

Malta first discovered PVOLVE through classes in the Hamptons and SoHo, and became an advocate for its approach to functional movement designed to help people move better and protect their bodies long-term. As the new local owner, she plans to introduce the PVOLVE method to her New York community and create a space for people to build strength, mobility, and confidence at every stage of life.

  • PVOLVE first established its presence in New York City with the opening of its flagship corporate studio in SoHo in 2019.
  • The brand's continued expansion in New York reflects growing demand nationwide for functional, longevity-driven fitness.

The players

PVOLVE

A clinically backed fitness method transforming how people build strength, mobility, and long-term body longevity.

Kristin Malta

An entrepreneur and wellness advocate who will lead PVOLVE's next phase of expansion across New York City.

The Foundry

A New York-based wellness business specializing in food sensitivity testing and personalized health solutions, founded by Kristin Malta.

Julie Cartwright

The president of PVOLVE.

Got photos? Submit your photos here. ›

What they’re saying

“PVOLVE aligns so naturally with my own fitness journey and wellness philosophy. It's not just a workout — it's a smarter way to care for your body over time. I'm incredibly excited to introduce this method to my New York community and to create a space where people can build real strength, mobility, and confidence in their bodies at every stage of life.”

— Kristin Malta, Entrepreneur and wellness advocate (PRNewswire)

“New Yorkers are some of the most informed wellness consumers in the world. They're incredibly discerning — they know the difference between trends and training that's grounded in real science. That's why PVOLVE resonates so strongly here and there is no one better suited to lead this next chapter than Kristin.”

— Julie Cartwright, President of PVOLVE (PRNewswire)

What’s next

PVOLVE plans to continue expanding its presence in New York City, with more studio locations in development to meet growing demand for its longevity-focused fitness method.

The takeaway

PVOLVE's expansion in New York City under local ownership demonstrates the brand's commitment to serving discerning wellness consumers with a science-backed approach to functional fitness that promotes long-term body health and performance.