New York Jets Adopt Image-Streaming Tech for Official Photography

Partnership with SmartFrame marks first NFL team to use the platform, providing greater control over digital content distribution.

Mar. 17, 2026 at 10:26am

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The New York Jets have become the first National Football League team to publish their official photography using SmartFrame's image-streaming technology. The partnership allows the Jets to retain control over their intellectual property and create new commercial opportunities through SmartFrame's in-image advertising system. Under the agreement, Jets game and event images will be published on smartframe.com and available for free embedding by publishers, with the team maintaining full ownership and rights.

Why it matters

This deal highlights a growing trend among professional sports organizations to take a more strategic approach to managing and monetizing their digital media assets. By adopting SmartFrame's technology, the Jets can safeguard their intellectual property, boost fan engagement, and unlock new revenue streams from their visual content - a shift from the traditional model where teams often lose control of their images once published online.

The details

Through the SmartFrame platform, the Jets' official images will feature interactive capabilities like full-screen viewing and 'Hyper Zoom' technology to enhance the fan experience. The model also provides the team with data and audience insights on how their visuals are consumed across the web. SmartFrame's technology streams images directly to publisher sites, helping prevent image theft while enabling targeted in-image advertising that compensates both the team and the hosting website.

  • The partnership was announced on March 17, 2026.

The players

New York Jets

A National Football League franchise and one of the league's flagship teams based in the nation's largest media market.

SmartFrame Technologies

A London-based technology company that has developed a secure image-streaming platform to help content owners like sports organizations better control and monetize their visual assets.

Jeff Fernandez

Senior Vice President of Business Development & Ventures for the New York Jets.

Rob Sewell

CEO of SmartFrame Technologies.

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What they’re saying

“We're always looking for innovative ways to enhance how we connect with our fans and partners. SmartFrame's technology gives us the tools to protect our images while unlocking new revenue streams from content we're already producing. We're excited to be working with the company on these objectives.”

— Jeff Fernandez, Senior Vice President, Business Development & Ventures, New York Jets

“For decades, sports teams around the world have produced exceptional images, only to lose control of them once they appear online. We're delighted to have the New York Jets as the first NFL team to adopt our technology for their official images, turning visual content into a strategic asset rather than a cost of doing business, and joining other leading sports organizations already enjoying the same benefits.”

— Rob Sewell, CEO, SmartFrame Technologies

What’s next

The New York Jets will begin publishing their official game and event photography on the SmartFrame Images platform, making the visuals available for free embedding by publishers while retaining control over their intellectual property and monetization opportunities.

The takeaway

This partnership represents a shift in how professional sports teams are approaching the management and commercialization of their digital media assets, moving away from the traditional model where teams lose control of their visual content once it's published online. The Jets' adoption of SmartFrame's technology allows them to safeguard their intellectual property, enhance fan engagement, and unlock new revenue streams - a strategic approach that is likely to be emulated by other major sports franchises in the years ahead.