IAB Connected Commerce Summit to Highlight Path for Scalable, Sustainable Commerce Media

Industry leaders to convene in NYC to define standards, measurement, and operating models for next phase of growth

Mar. 17, 2026 at 5:30pm

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On April 14, 2026, the Interactive Advertising Bureau (IAB) will host the IAB Connected Commerce Summit in New York City, bringing together senior decision-makers to address the evolving landscape of commerce media. The summit will focus on the standards, frameworks, and operating models required to scale the next growth era of commerce media as it shifts from growth to maturity.

Why it matters

Commerce media has become central to enterprise growth, and expectations have never been higher. The industry must align on shared definitions and standards across creative, measurement, and attribution to drive incrementality and accountability, which are the new common denominators for success.

The details

The full-day summit will explore the issues shaping commerce media's next phase, including scalable performance measurement, the integration of in-store media, cross-channel commerce activation, new operating models, and the growing role of AI-driven commerce. IAB will also unveil its latest guide, 'Building a More Competitive Commerce Media Ecosystem,' which identifies the strategic paths networks must take to differentiate, mature operationally, and compete for performance-driven advertiser investment.

  • The IAB Connected Commerce Summit will take place on April 14, 2026.

The players

IAB

The Interactive Advertising Bureau (IAB) is a trade group that empowers the media and marketing industries to thrive in the digital economy. It has more than 700 member companies, including leading media companies, brands, agencies, and technology firms.

David Cohen

The CEO of IAB.

Collin Colburn

The Vice President of Commerce at IAB.

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What they’re saying

“Commerce media has become central to enterprise growth, and expectations have never been higher. The industry must align on shared definitions and standards across creative, measurement, and attribution. Incrementality and accountability are the new common denominators, and the Connected Commerce Summit is where that alignment will come into clear view.”

— David Cohen, CEO, IAB

“Commerce media is entering a new phase where execution matters more than experimentation. The winners will be those that prove real business impact through credible measurement, operational discipline, and the ability to connect media investments to commerce outcomes.”

— Collin Colburn, Vice President, Commerce, IAB

What’s next

The IAB Connected Commerce Summit will take place on April 14, 2026, in New York City.

The takeaway

As commerce media shifts from growth to maturity, the industry must align on shared definitions, standards, and operating models to drive scalable, sustainable growth and prove real business impact through credible measurement and operational discipline.