Future Unveils Helix, an Audience Intelligence Engine

The new platform leverages data science and AI to drive superior commercial outcomes for advertisers.

Mar. 17, 2026 at 2:48pm

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Future, a global leader in specialist media, has unveiled Helix, a next-generation audience intelligence engine designed to help advertisers connect with high-value audiences at the exact moment of purchase intent. Helix goes beyond traditional audience targeting by combining advanced data science, predictive AI, and Future's first-party data ecosystem to deliver precision, prescription, and measurable performance.

Why it matters

The launch of Helix marks the next evolution of Future's proprietary audience data platform, Aperture, which has helped the company lead the industry in connecting advertisers with high-intent audiences through first-party data. Helix is expected to provide a competitive edge for advertisers by identifying the audiences most likely to deliver results and measuring their impact across the full path to purchase.

The details

Helix is built on three strategic pillars: Precision, Prescription, and Performance. The Precision pillar leverages Future's editorial trust and e-commerce expertise to map real-time intent across its specialist media ecosystem. The Prescription pillar analyzes brand- and vertical-level performance to recommend specific audience segments based on proven conversion behavior. The Performance pillar includes a Performance Pledge, providing early-access U.S. advertisers with a performance guarantee on Click-Through Rates (CTR), powered by an expanded measurement suite that verifies results from awareness to final conversion.

  • Helix is currently launching in the U.S. market, with plans to roll out across the UK market at a later date.

The players

Future

A global leader in specialist media that has unveiled Helix, a next-generation audience intelligence engine.

Michael Peralta

The Chief Revenue Officer at Future, who stated that advertisers are looking for certainty about which audiences will actually drive outcomes, and that Helix identifies the audiences most likely to deliver results and measures their impact across the full path to purchase.

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What they’re saying

“Advertisers today aren't just looking for scale or reach – they're looking for certainty about which audiences will actually drive outcomes.”

— Michael Peralta, Chief Revenue Officer (rivertonjournal.com)

What’s next

Helix is currently launching in the U.S. market, with plans to roll out across the UK market at a later date.

The takeaway

The launch of Helix represents a significant advancement in Future's efforts to provide advertisers with more precise, data-driven audience targeting and performance measurement capabilities, which could give them a competitive edge in reaching high-intent consumers across Future's portfolio of specialist media brands.