Kaltura Unveils Beta of 'Avatar Video Production Studio'

New AI-powered tool allows creation of avatar-narrated videos at scale

Mar. 16, 2026 at 8:05pm

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Kaltura, a digital experience company, has announced the beta launch of its Avatar Video Production Studio. This new tool allows organizations to transform existing video assets or create new avatar-narrated videos with minimal effort. The studio works in conjunction with Kaltura's broader digital experience platform, enabling enterprises to create, manage, and distribute engaging video content across their operations.

Why it matters

As enterprise video libraries continue growing, organizations face challenges in making their knowledge accessible and actionable for customers, employees, and other audiences. Kaltura's Avatar Video Production Studio aims to address this by empowering business users to quickly create professional-grade avatar-narrated videos for training, marketing, and other use cases without the need for dedicated production resources.

The details

The Avatar Video Production Studio offers two creation flows - one to build videos from scratch using a script, and another to automatically generate avatar-narrated summaries from recorded media assets. This allows businesses to scale content production while maintaining brand consistency through the use of customizable avatars. Notably, the avatars that narrate the videos can also transform into live, conversational agents to address viewer questions and needs.

  • Kaltura announced the beta launch of the Avatar Video Production Studio on March 16, 2026.

The players

Kaltura

An Agentic Digital Experience company that provides a platform combining intelligent content creation, enterprise-grade content management, and multimodal conversational engagement capabilities for enterprises, educational institutions, media providers, and other organizations.

Ron Yekutiel

Co-founder, Chairman, President, and CEO of Kaltura.

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What they’re saying

“At Kaltura, we always believed that video creation tools should be accessible to every department, from HR to marketing to customer support, enabling them to deliver the right engaging content to the right audience, at minimum time, effort, and cost.”

— Ron Yekutiel, Co-founder, Chairman, President, and CEO of Kaltura (globenewswire.com)

What’s next

The Avatar Video Production Studio beta version is currently available, and Kaltura plans to make the tool available for self-served purchase in the coming months, expanding its product-led growth strategy.

The takeaway

Kaltura's Avatar Video Production Studio represents an innovative approach to empowering enterprises to create engaging, personalized video content at scale using AI-powered avatars. This tool has the potential to transform how organizations deliver training, marketing, and other informational content to their audiences.