Chlorophyll Water Named Top Trending Brand at Natural Products Expo West

Spate Market Research recognized the brand for its standout growth across digital and social platforms.

Mar. 16, 2026 at 6:01pm

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Chlorophyll Water, America's first bottled water to pass the Clean Label Project Certification, was named Spate Market Research's 2026 Top Trending Brand at Natural Products Expo West. The recognition highlights growing consumer demand for clean, green and sustainable hydration, as well as Chlorophyll Water's emergence as a leader in the functional beverage space.

Why it matters

As consumers increasingly seek transparency, functionality, and cleaner ingredients, Chlorophyll Water remains at the forefront of a category it helped define. The brand's strong performance across digital and social platforms reflects its ability to capture the cultural moment around wellness and sustainable hydration.

The details

Spate recognized Chlorophyll Water for its standout year-over-year growth, including +229% growth on TikTok, +62.9% growth in Google Search, and +70% growth in Instagram posts. The firm also pointed to the brand's "naturally vibrant color and wellness halo" as an important driver of its continued popularity among health-conscious consumers.

  • Chlorophyll Water was named Spate Market Research's 2026 Top Trending Brand at Natural Products Expo West on March 16, 2026.

The players

Chlorophyll Water

America's first bottled water in the U.S. to pass strict Clean Label Project Certification, made with ultra-purified water, chlorophyll and plant-based vitamins.

Spate Market Research

A market research firm that tracks consumer trends and recognized Chlorophyll Water as the 2026 Top Trending Brand at Natural Products Expo West.

Matt Levine

The founder of Chlorophyll Water.

Alyssa Atkinson

The Category Insights Manager, Wellness & F&B at Spate Market Research.

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What they’re saying

“Chlorophyll Water is evolving beyond an emerging wellness product and becoming an everyday hydration choice for consumers seeking Clean Label transparency and enhanced hydration.”

— Matt Levine, Founder

“At Spate, we look for brands that consumers are searching for, talking about, and engaging with across every platform, and Chlorophyll Water checks every box. With 229% year-over-year growth on TikTok and strong momentum across Google Search and Instagram, Chlorophyll Water has clearly captured the cultural moment. Cross-platform growth is the hallmark of a truly credible trend and this brand is a standout example.”

— Alyssa Atkinson, Category Insights Manager, Wellness & F&B

The takeaway

Chlorophyll Water's recognition as the 2026 Top Trending Brand at Natural Products Expo West underscores the growing consumer demand for clean, green, and sustainable hydration options. As a brand that has prioritized transparency, functionality, and clean ingredients, Chlorophyll Water has positioned itself as a leader in the functional beverage space and a reflection of the broader wellness trends shaping the market.