DEVIL-DOG® Dungarees Launches Women's Denim Collection

Iconic heritage brand expands into women's with high-rise straight leg denim

Mar. 15, 2026 at 5:00pm

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DEVIL-DOG® Dungarees, the vintage-inspired American denim and lifestyle brand, announced the launch of its first ever women's denim collection on March 15, 2026. The debut women's line features a high-rise straight leg jean offered in three classic denim washes, along with a five-pocket camo jean in the same flattering fit.

Why it matters

The women's denim launch represents the first step in DEVIL-DOG®'s expansion into women's apparel, with additional styles and categories planned for future seasons. As a heritage brand known for its durable denim, the move into the women's market allows DEVIL-DOG® to reach a new customer base while staying true to its roots.

The details

The new women's high-rise straight leg jean combines authentic vintage inspiration with modern fit and comfort. Designed to be worn every day, the silhouette offers a structured yet easy feel, with thoughtful details and premium denim fabrics. The initial launch includes three versatile denim washes, along with a bold five-pocket camo option that reflects the brand's military heritage while offering a fresh, contemporary edge.

  • The women's denim collection officially launched on March 15, 2026.

The players

DEVIL-DOG® Dungarees

An iconic heritage brand creating vintage-inspired, high-quality apparel and known for its great-fitting and durable denim jeans.

Jeff and David Rosenstock

The grandchildren of DEVIL-DOG® Dungarees' founder Louis Rosenstock, and the current leaders of the brand.

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What they’re saying

“This launch has been a long time coming for our brand. Women have been asking us for denim for years, and we wanted to make sure we did it the right way, staying authentic to our history while creating a fit that feels confident, timeless, and true to DEVIL-DOG®.”

— David Rosenstock, Co-Owner & Vice President of DEVIL-DOG® Dungarees (PRNewswire)

What’s next

The women's denim launch represents the first step in DEVIL-DOG®'s expansion into women's apparel, with additional styles and categories planned for future seasons.

The takeaway

As a heritage brand known for its durable denim, DEVIL-DOG®'s move into the women's market allows the company to reach a new customer base while staying true to its roots and providing high-quality, vintage-inspired apparel.