DEVIL-DOG® Dungarees Launches Women's Denim Collection

Iconic heritage brand expands into women's with high-rise straight leg denim

Mar. 15, 2026 at 3:38pm

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DEVIL-DOG® Dungarees, the vintage-inspired American denim and lifestyle brand, has announced the launch of its first ever women's denim collection. The debut women's line features a high-rise straight leg jean offered in three classic denim washes, along with a five-pocket camo jean in the same flattering fit.

Why it matters

The women's denim launch represents the first step in DEVIL-DOG®'s expansion into women's apparel, with additional styles and categories planned for future seasons. As a heritage brand known for its men's denim, this move into the women's market is a significant milestone in the brand's modern evolution.

The details

The new women's high-rise straight leg jean stays true to DEVIL-DOG®'s roots, combining authentic vintage inspiration with modern fit and comfort. Designed to be worn every day, the silhouette offers a structured yet easy feel, with thoughtful details and premium denim fabrics. The initial launch includes three versatile denim washes, along with a bold five-pocket camo option that reflects the brand's military heritage while offering a fresh, contemporary edge.

  • DEVIL-DOG® Dungarees launched its first ever women's denim collection on March 15, 2026.

The players

DEVIL-DOG® Dungarees

A vintage-inspired American denim and lifestyle brand that was first established in 1948 and relaunched to the market in 2019.

David Rosenstock

Co-Owner & Vice President of DEVIL-DOG® Dungarees.

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What they’re saying

“This launch has been a long time coming for our brand. Women have been asking us for denim for years, and we wanted to make sure we did it the right way, staying authentic to our history while creating a fit that feels confident, timeless, and true to DEVIL-DOG®.”

— David Rosenstock, Co-Owner & Vice President (PRNewswire)

What’s next

The women's denim launch represents the first step in DEVIL-DOG®'s expansion into women's apparel, with additional styles and categories planned for future seasons.

The takeaway

As a heritage brand known for its men's denim, DEVIL-DOG®'s move into the women's market is a significant milestone in the brand's modern evolution, allowing it to reach a new customer base while staying true to its authentic, vintage-inspired American roots.