DEVIL-DOG® Dungarees Launches Women's Denim Collection

Iconic heritage brand expands into women's with high-rise straight leg denim

Mar. 15, 2026 at 1:40pm

Got story updates? Submit your updates here. ›

DEVIL-DOG® Dungarees, the vintage-inspired American denim and lifestyle brand, has announced the launch of its first ever women's denim collection. The debut women's line features a high-rise straight leg jean offered in three classic denim washes, along with a five-pocket camo jean in the same flattering fit.

Why it matters

The women's denim launch represents the first step in DEVIL-DOG®'s expansion into women's apparel, with additional styles and categories planned for future seasons. This marks a major milestone in the brand's modern evolution as it looks to grow its customer base and solidify its position as a heritage-driven lifestyle brand.

The details

The new women's high-rise straight leg jean stays true to DEVIL-DOG®'s roots, combining authentic vintage inspiration with modern fit and comfort. Designed to be worn every day, the silhouette offers a structured yet easy feel, with thoughtful details and premium denim fabrics. The initial launch includes three versatile denim washes, along with a bold five-pocket camo option that reflects the brand's military heritage while offering a fresh, contemporary edge.

  • The women's denim collection officially launched on March 15, 2026.

The players

DEVIL-DOG® Dungarees

A vintage-inspired American denim and lifestyle brand that was first established in 1948 and relaunched to the market in 2019.

Jeff and David Rosenstock

The grandchildren of DEVIL-DOG® Dungarees founder Louis Rosenstock, and the current co-owners and leaders of the brand.

Louis Rosenstock

The U.S. Army veteran who founded DEVIL-DOG® Dungarees in 1948 in honor of the Marines and all members of the armed forces who served the country.

Got photos? Submit your photos here. ›

What they’re saying

“This launch has been a long time coming for our brand. Women have been asking us for denim for years, and we wanted to make sure we did it the right way, staying authentic to our history while creating a fit that feels confident, timeless, and true to DEVIL-DOG®.”

— David Rosenstock, Co-Owner & Vice President of DEVIL-DOG® Dungarees (midvalejournal.com)

What’s next

The women's denim launch represents the first step in DEVIL-DOG®'s expansion into women's apparel, with additional styles and categories planned for future seasons.

The takeaway

DEVIL-DOG®'s foray into women's denim showcases the brand's commitment to staying true to its heritage-driven design and timeless American style, while also evolving to meet the demands of its growing customer base. This launch marks an exciting new chapter for the iconic brand as it looks to solidify its position in the modern lifestyle market.