PWHL to Air First US National TV Game on Ion, Sponsored by Ally

The Professional Women's Hockey League's landmark broadcast signals a shift in how women's sports are valued and consumed.

Mar. 14, 2026 at 12:35am

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The Professional Women's Hockey League (PWHL) is set to reach a massive new audience with its first-ever nationally televised game in the United States, airing on ION on March 28th. This landmark broadcast, a collaboration between Scripps Sports and Ally Financial, highlights the growing demand for women's sports and the increasing investment from networks and sponsors.

Why it matters

For years, women's sports have struggled for visibility, often relegated to streaming services or local broadcasts. This national TV deal for the PWHL signals a broader shift, as networks like ION are actively seeking out women's sports properties, recognizing their untapped potential and growing fan base. The increased investment from sponsors like Ally Financial also demonstrates the value that brands see in supporting women's athletics.

The details

The PWHL's first national TV game will feature the New York Sirens and the Montreal Victoire. The league has seen a 20% year-over-year increase in average attendance, and its first three games following the 2026 Winter Olympics were sold out, highlighting the growing interest in the sport. Ally Financial's role as the presenting sponsor is significant, as the company has demonstrated a consistent commitment to equally investing in both men's and women's sports.

  • The PWHL game will air on Saturday, March 28th at 1 p.m. ET.
  • The PWHL is approaching 2 million all-time fans.

The players

Scripps Sports

The media company that owns ION, the network airing the PWHL's first national TV game.

Ally Financial

The financial services company that is the presenting sponsor of the PWHL national TV broadcast and game.

Amy Scheer

The PWHL executive vice president of business operations, who believes this national TV deal is just the beginning of the league's growth.

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What they’re saying

“We're introducing more people to our fast-paced and exciting game than ever before.”

— Amy Scheer, PWHL Executive Vice President of Business Operations

What’s next

Scripps Sports is reportedly considering becoming the PWHL's U.S. national broadcaster, which would further expand the league's reach and visibility.

The takeaway

The PWHL's first national TV broadcast, sponsored by Ally Financial, is a significant milestone that reflects the growing demand and investment in women's sports. This deal signals a broader shift in how women's sports are valued and consumed, with networks and sponsors recognizing their untapped potential and commercial viability.