Gen Z Turns to 'Analog' Hobbies to Curb Social Media Addiction

But some are missing the point, turning the trend into another excuse for consumerism.

Mar. 14, 2026 at 4:07pm

Got story updates? Submit your updates here. ›

As Gen Z grows increasingly fatigued by social media, many are turning to 'analog' hobbies like reading physical books, journaling, and crafting as a way to disconnect from screens. However, the trend has taken an ironic turn, with some Gen Zers using it as an excuse to buy expensive retro-style gadgets and accessories rather than truly unplugging.

Why it matters

The analog trend began as a way for Gen Z to spend more time in the real world and reduce unnecessary online shopping. But if the focus shifts to acquiring the 'right' analog supplies instead of the actual activities, it risks undermining the original purpose of the movement.

The details

Many Gen Zers have found a thriving community on TikTok sharing 'analog' hobbies and what's in their 'analog bags.' But some videos showcase expensive tote bags and pricey retro-style gadgets, rather than simple offline activities. The trend has also caught the attention of retailers, who are now marketing 'analog' products, further fueling the consumerism.

  • The analog trend began gaining traction in late 2025.
  • In 2026, videos showcasing 'analog bags' and supplies started trending on TikTok.

The players

Gen Z

The generation born in the early 2000s, who are now grappling with social media fatigue and turning to analog hobbies as a way to disconnect.

TikTok creators

Social media influencers who have helped popularize the analog trend by sharing their 'analog bags' and offline hobbies with their followers.

Retailers

Businesses that have capitalized on the analog trend by marketing and selling 'analog' products and accessories.

Got photos? Submit your photos here. ›

What they’re saying

“The point of the analog movement is to actually log off, replace screen time with offline hobbies, not to turn it into another excuse for consumerism or another social media trend to hop on.”

— Rosamelia Sánchez Lara, Editorial Intern at Good Housekeeping

The takeaway

While the analog trend has the potential to improve mental health and reduce screen time for Gen Z, it's important to stay true to the original purpose of the movement and avoid turning it into another opportunity for overconsumption. The key is to focus on the simple joy and benefits of offline hobbies, rather than acquiring the 'right' analog supplies.