Swayable CEO Appointed to Advertising Research Foundation Board of Trustees

Swayable CEO James Slezak joins the ARF's distinguished body of industry leaders shaping the future of advertising and marketing research.

Mar. 12, 2026 at 12:20pm

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Swayable, the causal AI platform used by the world's top brands to measure the impact of their messaging, announced that CEO Dr. James Slezak has been appointed to the Advertising Research Foundation (ARF) Board of Trustees for 2026. The ARF is the standard-bearer for unbiased research on the impact of media, marketing, and advertising, and Slezak's appointment reflects Swayable's growing influence in the marketing measurement landscape.

Why it matters

Slezak's appointment to the ARF Board of Trustees underscores Swayable's position as a leader in the marketing measurement industry. The ARF is a prestigious organization that plays a key role in shaping the future of advertising and marketing research, and Slezak's inclusion on the board will allow him to contribute to these important conversations and help the industry make more informed decisions.

The details

Swayable, founded in 2018 by Dr. James Slezak, has developed patented technology that uses randomized controlled trials (RCTs) and advanced machine learning to deliver Swayable Impact Scores, which are recognized by major brands as the gold standard evidence of creative impact. Slezak's appointment to the ARF Board of Trustees reflects Swayable's growing influence in the marketing measurement landscape, with the company's platform being used by brands such as Amazon, Airbnb, T-Mobile, DoorDash, and Paramount.

  • Swayable CEO James Slezak has been appointed to the Advertising Research Foundation (ARF) Board of Trustees for 2026.

The players

James Slezak

The Founder and CEO of Swayable, the causal AI platform used by the world's top brands to measure the impact of their messaging. Prior to founding Swayable, Slezak was a member of the senior management team at The New York Times and a founding partner at Purpose, the New York-based social-change agency.

Swayable

A causal AI platform used by the world's leading marketing and advocacy organizations to measure the impact of their content and messaging. Swayable deploys patented randomized controlled trial (RCT) technology and proprietary machine learning to deliver Swayable Impact Scores, which are recognized by major brands as the gold standard evidence of creative impact.

Advertising Research Foundation (ARF)

The standard-bearer for unbiased research on the impact of media, marketing, and advertising, founded in 1936. The ARF counts among its membership more than 400 of the nation's top advertisers, agencies, research firms, media companies, educational institutions, and international organizations.

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What they’re saying

“I'm honored to join the ARF Board of Trustees alongside so many distinguished leaders from across our industry. The ARF's commitment to rigorous, evidence-based research is deeply aligned with Swayable's own mission to measure the impact of the world's most important messages. I look forward to contributing to the ARF's vital work and to the conversations that will help the marketing industry make smarter, more impactful decisions.”

— James Slezak, CEO, Swayable (PR Newswire)

The takeaway

Slezak's appointment to the ARF Board of Trustees underscores Swayable's position as a leader in the marketing measurement industry, with the company's innovative technology and approach to measuring creative impact being recognized by the industry's top organizations and brands.