Court Approves $2.72M Settlement in VPPA Pixel Tracking Lawsuit

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A federal court in the Eastern District of New York has approved a $2.72 million class action settlement in a lawsuit alleging that Limited Run Games violated the Video Privacy Protection Act (VPPA) by embedding tracking technologies like the Meta Pixel on webpages containing video content, transmitting users' video-viewing activity and personal information to third parties without consent.

Why it matters

The case illustrates how legacy privacy laws like the VPPA, originally written for the video rental era, are being applied to modern digital tracking and analytics technologies. It underscores the litigation risks companies face when deploying tracking pixels alongside video content on their websites.

The details

Plaintiffs alleged that Limited Run Games' use of tracking pixels like the Meta Pixel on webpages with video content violated the VPPA, which prohibits video service providers from knowingly sharing consumers' video-viewing information without permission. After mediation and further negotiations, the parties reached a $2.72 million class settlement. The agreement also restricts Limited Run Games' future use of certain tracking technologies on video-containing pages unless it obtains VPPA-compliant consent.

• The lawsuit was filed in the Eastern District of New York.
• The $2.72 million class settlement was approved by the federal court in March 2026.

What’s next

The settlement agreement contains restrictions on Limited Run Games' future use of certain tracking technologies on video-containing pages, unless the company first obtains VPPA-compliant consent or the statute is amended or invalidated.