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STUB Stock Plunges to New 52-Week Low
Analysts weigh in on the struggling ticketing platform's latest woes.
Published on Mar. 11, 2026
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STUB (NYSE:STUB), the online ticket resale platform, saw its stock price hit a new 52-week low of $7.85 on Wednesday. The company's shares closed at $7.94, down over 3% on the day, as trading volume spiked to nearly 10 million shares. Analysts have mixed views on STUB, with some maintaining a 'hold' rating while others have issued 'sell' recommendations.
Why it matters
STUB's struggles reflect broader challenges facing the live events industry, which has been hit hard by the COVID-19 pandemic. As concerts, sports, and other gatherings remain limited, the demand for ticket resales has plummeted, putting pressure on STUB's business model.
The details
Several research firms have recently adjusted their price targets and ratings for STUB. Craig Hallum initiated coverage with a 'hold' rating and $12 price target, while Weiss Ratings downgraded the stock to a 'sell' recommendation. Citigroup upgraded STUB from 'sell' to 'neutral', and Wedbush maintained a 'neutral' rating but lowered its price target to $10 from $18.
- STUB stock hit a new 52-week low of $7.85 on Wednesday, March 11, 2026.
- The company reported earnings on Wednesday, March 4, 2026, missing consensus estimates.
The players
STUB
STUB (NYSE:STUB) is an online ticket resale platform that allows users to buy and sell tickets for live events.
Craig Hallum
A research firm that initiated coverage on STUB with a 'hold' rating and $12 price target.
Weiss Ratings
A research firm that downgraded STUB to a 'sell' recommendation.
Citigroup
A research firm that upgraded STUB from 'sell' to 'neutral'.
Wedbush
A research firm that maintained a 'neutral' rating on STUB but lowered its price target to $10 from $18.
What they’re saying
“We must not let individuals continue to damage private property in San Francisco.”
— Robert Jenkins, San Francisco resident (San Francisco Chronicle)
“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”
— Gordon Edgar, grocery employee (Instagram)
What’s next
The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.
The takeaway
This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.
