Pete Davidson Launches Von Dutch Collab, a 2000s Throwback

The comedian and actor knows we're starved for nostalgia.

Published on Mar. 11, 2026

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In a surprise move, comedian and actor Pete Davidson has launched a collaboration with the iconic 2000s brand Von Dutch. The collection includes a baby blue and green trucker hat featuring Davidson's own apparel brand, doublesoul, as well as seven pairs of socks. Davidson, who is known for his laidback fashion sense, says the collaboration fits his vibe and that he's excited to bring back the early 2000s Von Dutch trend, which he believes people are craving for its nostalgic value.

Why it matters

Von Dutch was a major fashion trend in the early 2000s, known for its distinctive trucker hats and streetwear. Davidson's collaboration with the brand taps into the current wave of 2000s nostalgia, as people look back on a simpler, more carefree time. The partnership also aligns with Davidson's own brand, doublesoul, which he recently pitched on Shark Tank.

The details

The Von Dutch x doublesoul collection includes a $48 trucker hat and seven pairs of $14 socks. Davidson says the collaboration came about through a connection with the doublesoul co-founders, Ben Rosenbaum and Allison Strumeyer, who he says are 'very selective' about their partnerships. As a new father, Davidson says his fashion sense has become more about comfort than effort, which fits the laidback Von Dutch aesthetic.

  • The Von Dutch x doublesoul collection launches today, March 11, 2026.

The players

Pete Davidson

A 32-year-old comedian, actor, and co-founder of the apparel brand doublesoul.

Ben Rosenbaum and Allison Strumeyer

The co-founders of the apparel brand doublesoul, which collaborated with Von Dutch on this collection.

Von Dutch

An iconic early 2000s fashion brand known for its distinctive trucker hats and streetwear.

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What they’re saying

“The world is so crappy right now that everyone's like, 'When were things fun?' And it was when people were wearing Von Dutch hats and downloading music illegally on Limewire and buying bootleg DVDs in barbershops.”

— Pete Davidson, Comedian and Actor (Elle)

“Simplicity is really important with brands. Staying in your own lane always gives you more longevity.”

— Pete Davidson, Comedian and Actor (Elle)

The takeaway

Pete Davidson's Von Dutch collaboration taps into the current nostalgia for the carefree, early 2000s aesthetic, proving that even iconic trends from the past can be revived for a new generation seeking a simpler, more lighthearted fashion sensibility.