Orum Achieves 36% Conversion Rate With Idomoo Personalized AI Video

Orum's year-end video campaign powered by Idomoo's Lucas AI Video Creator saw impressive engagement and results.

Published on Mar. 11, 2026

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Orum, a calling performance system, delivered an unforgettable end-of-year experience for its users with a hyper-personalized video campaign powered by Idomoo's Lucas AI Video Creator. The videos showcased unique user achievements, seamlessly weaving in a wealth of customized stats into a compelling visual narrative. The campaign had impressively high engagement, including viewers watching their videos more than once and sharing their year in review across social media.

Why it matters

This campaign highlights how AI-driven personalized video can boost customer engagement and loyalty. By creating a dynamic, shareable year-in-review for each user, Orum was able to recognize its customers' achievements in a memorable way, strengthening its relationship with the user base.

The details

Orum's personalized video campaign achieved a 36% conversion rate on the core call-to-action, 523% higher click-through rate compared to past emails, and a 96% video completion rate. The videos showcased each user's unique sales performance data, such as number of calls made and how they compared to other users nationwide.

  • Orum delivered the personalized year-in-review videos to customers in late 2026.

The players

Orum

A calling performance system that brings dialing, coaching, and culture together to help companies ramp SDRs faster, reach more prospects, and generate pipeline over the phone.

Idomoo

A company that empowers enterprises to transform their customer experience with personalized, AI-driven video at scale through its Lucas AI Video Creator platform.

Sarah Reece

Director of Demand Gen at Orum.

Yotam Ben Ami

CMO of Idomoo.

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What they’re saying

“Our users achieve amazing results, and we wanted a special way to recognize their hard work. Idomoo's AI video technology allowed us to produce an incredibly high-quality, engaging personalized experience for our customers at scale. This is something we could not have achieved with a traditional approach to video production. User engagement with the campaign was 5x what we normally see via email and social. Pretty sure that means they loved it.”

— Sarah Reece, Director of Demand Gen at Orum

“A year in review is one of the most effective ways to boost loyalty because it focuses entirely on the customer's own success. By integrating Lucas into the workflow, Orum was able to rapidly launch an exciting campaign that clearly resonated with their audience. The phenomenal engagement and share rates are a testament to what happens when you combine personalized data with AI-driven video.”

— Yotam Ben Ami, CMO of Idomoo

What’s next

Orum plans to continue leveraging Idomoo's AI video technology to create personalized experiences for its customers in the future.

The takeaway

This campaign demonstrates the power of AI-driven personalized video to drive customer engagement and loyalty. By creating a dynamic, shareable year-in-review for each user, Orum was able to recognize its customers' achievements in a memorable way, strengthening its relationship with the user base.